Professional Documents
Culture Documents
10
Do Confucianism is deep-rooted in Korean culture. This means that respect for age, authority,
and education is very important in Korea. However, modern Koreans don’t adhere to the principles of
Confucian as strongly as the previous generations did. Still, these principles form the basis of many rules
and practices of doing business in Korea. The steps below will highlight everything you need to make a
lasting professional impression.
1. Respect Age and Status.
Having respect for status and age is crucial in Korean culture. Hierarchy means that everyone has
a role to play in society therefore it is important to respect the role that everyone plays.
2. Bow and Shake Hands When Appropriate.
To show great respect during handshakes, a person with a lower status can shake using both
hands or they can place their hand across their belly or support it at the forearm.
3. Have Your Business Card Ready
Have your business cards ready for exchange during initial meetings. Koreans love to understand
status. A business card allows them to have a chance to assess the title, rank, and position of their
potential business partner. Before sitting down for your meeting, politely give your business hand with
both hands and take one in return.
4. Give Appropriate Gifts
Gifts are always welcome in Korea because they symbolize the importance of a relationship.
However, be considerate when gifting. If your gift is very expensive and the person receiving cannot
afford to reciprocate, you can be viewed as inconsiderate.
5. Use Family or Given Names Properly
During initial meetings, it’s best that you use a Korean family name when speaking to your business
partner directly or when speaking about them when talking to another Korean. However, when you get to
good terms with your counterparts, you can use their given name.