SOCIAL MEDIA MARKETING

AND ONLINE PAYMENT

FLOW.

Prepared by:
Sushant Prasad Shah
Chandresh Dase
Pratik Jaiswal

Submitted To:
Dr. Adil Khan
 Summary

What is Social Media Marketing?

Social media marketing is the use of social media platforms to
connect with your audience to build your brand, increase sales,
and drive website traffic. This involves publishing great content
on your social media profiles, listening to and engaging your
followers, analyzing your results, and running social media
advertisements.
 Some Major Social Media Platforms 

• Facebook
• Instagram
• Twitter
• LinkedIn
• Pinterest
• YouTube, and
• Snapchat
The Five Core Pillars of Social Media Marketing

• Strategy
• Planning and Publishing
• Listening and Engagement
• Analytics and Reporting
• Advertising
 Why Social Media Marketing?
• Social media is quickly becoming one of the most important
aspects of digital marketing, which provides incredible
benefits that help reach millions of customers worldwide. And
if you are not applying this profitable source, you are missing
out an incredible marketing opportunity, as it makes it easy to
spread the word about your product and mission.
 Why Social Media Marketing?
• Improved brand awareness
Social media is one of the most stress-free and profitable digital marketing platforms that
can be used to increase your business visibility.  By spending only a few hours per week,
over 91% marketers claimed that their social marketing efforts greatly increased their brand
visibility and heightened user experience. 
• Cost-effective
For an advertising strategy, social media marketing is possibly the most cost-effective way.
Just by investing a little money and time, you can significantly increase your conversion
rates and ultimately get a return on investment on the money that you primarily invested.
• Engage with your customers
Social media is a good way for engaging and interacting customers. The more you
communicate with the audience, the more chances you have of conversion. Moreover,
communication and engagement with customers is one the ways to win their attention and
convey them your brand message. Thus, your brand will reach more audience in real terms
and gets itself established without any hassle.
• Improved brand loyalty
When you have a social media presence, you make it easier for your customers to find you
and connect with you. By connecting with your customers through social media, you are
more probable to upsurge customer retention and customer loyalty. Since developing a
loyal customer base is one of the main goals of almost any business.
• Healthier customer satisfaction
Social media plays a vital role in networking and communication platform. With the help
of these platforms, creating a voice for your company is important in improving the overall
brand image. Customers appreciate the fact that when they post comments on your page,
they receive a modified reply rather than a computerized message. 
•Marketplace awareness
One of the best ways to find the needs and wants of your customers instead of directly
communicating with them is Marketplace awareness. It is also considered as the most
valuable advantage of social media. 
 How Social Media Marketing Can Help You
Meet our Marketing Goals?
Social media marketing can help with a number of goals, such as:

•Increasing Website Traffic

•Building conversions
•Raising Brand Awareness
•Creating a brand identity and positive brand association
•Improving communication and interaction with key audiences

The bigger and more engaged your audience is on social media networks, the
easier it will be for you to achieve every other marketing goal on your list!
 Multiple Choice Question
(Answer in bold)
• Social media marketing is the use of
1) Internet 2) Social Media platform
3) Credit Card 4) All of these

• Which of the following is not the Social Media Platform

1) Facebook 2) LinkedIn
3) Advertising Agency 4) Instagram

• Which is the One of the core pillar of the social media marketing?
1) Online Payment 2) Social Media Platform
3) Customer 4) Strategy
• Social Media Marketing Helps in
1) Improving Brand 2) Increase Sales
3) Both 1 & 2 4) None of these.
 ONLINE PAYMENT FLOW

SUMMARY
• In online payment process, merchants (seller) receive payments via the Internet or in
situations when a payment is not physically presented to the merchant by the customer
(buyer) at the time of the transaction.
A customer submits the credit card transaction to the Payment Gateway via a
secure connection from your Web site.
Payment Gateway receives the secure transaction information and passes it via secure
connection to your bank’s processor (a financial partner that provides credit
card processing on behalf of the credit card associations, for example, Visa or
Master Card).
Your bank’s processor submits the transaction to the Credit Card Interchange (a
network of financial entities that communicate to manage the processing, clearing,
and settlement of credit card transactions).
The Credit Card Interchange routes the transaction to your customer’s Credit Card
Issuer.
The Credit Card Issuer approves or declines the transaction based on the customer’s
available funds and passes the transaction results, and if approved, the appropriate
funds, back through the Credit Card Interchange.
•The Credit Card Interchange relays the transaction results to your bank’s processor.
•Your bank’s processor relays the transaction results to the Payment Gateway.
•Payment Gateway stores the transaction results and sends them to you and/or
your customer.
•The Credit Card Interchange passes the appropriate funds for the transaction to your
bank, which then deposits funds into your merchant bank account.
 Multiple Choice Question
(Answer in Bold)
• Payment Gateway receives the secure transaction information and passes it via
secure connection to-
1) Customer 2) Seller
3) Bank’s Processor 4) Credit Card Issuer.

• A customer submits the credit card transaction to the 

1) Payment Gateway 2) Customer
3) merchants 4) Bank
• Who approves or declines the transaction based on the customer’s available funds
and passes the transaction results, and if approved?
1) Payment Gateway. 2) Bank’s processor.
3) Credit Card Issuer 4) Customer

• In online payment process, merchants (seller) receive payments via

1) Hand to hand 2) Internet
3) Credit card 4) None of these
• Payment Gateway stores the transaction results and sends them to
1) Customer 2) Seller
3) Both 1 & 2 4) None of them
THANK YOU