CREATIVE CONFIDENCE: THE PATH

FROM BLANK PAGE TO INSIGHT

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BACKGROUND OF CASE

• Each year, 20 million premature and low-birth-weight babies are born. In

developing countries, mortality for these infants is particularly high because
incubators are extremely rare. Most hospitals and clinics in developing
countries don’t have enough incubators to meet the tremendous need. New
incubators are extremely expensive, and donated incubators are confusing to
operate and are difficult to maintain and repair. Design That Matters challenged
our Extreme Affordability students to design a better incubator for the
developing world.
• This kind of hands-on research can even change your understanding of who
your end user is, as it did for one of our teams when they changed their
approach from designing for hospitals and clinics to designing for rural
mothers in their villages.
• Another place to find inspiration is to look for new ideas from different
cultures or organizations. This kind of cross-pollination between
departments, companies and industries can be particularly useful for
individuals who have been working at the same job for a while. 
TEAM : LINUS LIANG, JANE CHEN, RAHUL PANICKER, RAZMIG HOVAGHIMIAN. IN ADDITION NAGANAND
MURTY FROM THE OTHER EXTREME INCUBATOR TEAM HELP FOUND THE COMPANY.
PROJECT LAUNCHED: EXTREME TEAM IN 2007, COMPANY FORMED IN 2008