CONCEPT SHEET

THE CONCEPT WAS INSPIRED BY THE INTERNATIONAL EYE CENTER'S LOGO. IT IS AN

IL-LUSTRATION OF THE EYELIDS PROTECTING THE LENS. ABSTRACTION OF THE
CURVES INTO LINES BY RUNNING STRAIGHT CLEAN STROKES AROUND THE
EYELASHES, CREAT-ING A LINEAR OUTLINE THAT DEVELOPS IN A PROTECTIVE
STRONG OUTER SHELL EN-CLOSING THE GLASS MASS. THE SHEELL ALSO
REPRESENTS THE CARE AND ATTENTION PROVIDED TO PATIENTS.

BLINDNESS OR BLURRED VISION CLEAR VISION BLINDNESS OR BLURRED VISION

SIGHT TEST SIGHT TEST

THE EYE CENTER'S SIGN BOARD RESEMBLES A BASIC EYE TEST

ONE SEEKING TREATMENT AT AN EYE CENTER IS EITHER FACING FULL BLINDNESS
OR SIGHT BLURRINESS. THIS PROCESS OF VISION IMPROVE-MENT IS REFLECTED ON
BOTH FACADES LEADING TO THE MAIN CENTER, WHERE THE FURTHER YOU ARE
FROM THE ENTRANCE/CLARITY THE MORE THE LINES ARE SIMULTANEOUSLY
INTERSECTING PRODUCING A DISTORT-ED UNCLEAR IMAGE. THAT FADES AWAY
AND GETS CLEARER AS YOU AP-PROACH THE MAIN ENTRANCE.