PRODUCT CONCEPT

DEVELOPMENT
MAKAPILIPINO PIE

MAKANANAY/TATAY PIE
(CRISPY MALUNGGAY MAKAATE/KUYA PIE (CRISPY MAKABUNSO PIE (CRISPY
COLORED CRUST WITH COLORED MALUNGGAY CRUST MALUNGGAY COLORED CRUST
FILIPINO STYLE SISIG WITH BANANA CON LANGKA WITH CRUSHED OREO CON
FILLING) JAMM FILLING) MALLOWS PIE FILLING)
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CONCEPT 1: CRISPY
MALUNGGAY COLORED
CRUST WITH FILIPINO STYLE
SISIG FILLING
 Ingredients (Filling)  3 tbsp vegetable oil
 1 tbsp black  2 pcs large red onion
peppercorn  ½ pc calf brain
 4 cloves garlic, minced  2pcs bay leaves
 3 tbsp MAGGI Savor  2 tbsp calamansi juice
Classic
 ¼ kg chicken liver
 1 kg pork cheek,
blanched  2 pcs red chili
 2 sachet 8g Maggi  ¼ kg of malunggay
Magic Sarap leaves
 ¼ tsp freshly ground
black pepper

 1tbsp brown sugar

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CONCEPT 1: CRISPY
MALUNGGAY COLORED
CRUST WITH FILIPINO STYLE
SISIG FILLING  Nutritional Value:
 Total fats – 73.7695 grams
 Proteins 7.02299 grams
 Total carbs – 3.76432 grams

 Target Customers:
 Adults (Age 25 – 60)
 *Mostly Working Adults

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CONCEPT 2: CRISPY COLORED
MALUNGGAY CRUST WITH
BANANA CON LANGKA JAM
FILLING  Ingredients:
 puff pastry sheet 1
 whole plantain/ banana diced
 5 pieces of langka or jackfruit diced 2 tbsp of
sugar
 Nutritional Value
 Sodium 20mgmilligrams
 8%
 Total Carbohydrates 25ggrams
 4%
 Dietary Fiber 1ggrams
 Sugars 10ggrams
 Protein 2g
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CONCEPT 2: CRISPY COLORED
MALUNGGAY CRUST WITH
BANANA CON LANGKA JAM
FILLING
 Target Customers:
 Teenagers – Young adults (Age
13 – 25)
 *Mostly Students

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CONCEPT 3: CRISPY
MALUNGGAY COLORED
CRUST WITH CRUSHED OREO
CON MALLOWS PIE FILLING
 Ingredients:
 3.4 oz instant vanilla pudding
mix
 1 ½ cups nonfat milk
 8 oz Cool Whip
 30 Oreos chopped
 2 cups mini marshmallows

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CONCEPT 3: CRISPY
MALUNGGAY COLORED
CRUST WITH CRUSHED OREO
CON MALLOWS PIE FILLING
 Nutritional Value:
 Calories – 344 kcal
 Carbohydrates – 58g
 Protein – 4g
 Fat – 12g
 Saturated fat – 4g
 Cholesterol – 1 mg
 Sodium - 402 mg
 Fiber - 2g
 Target Customers:  Sugar – 35g
 Kids (Age 5 -14)
 *Mostly students
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THANK YOU