BOMBBAR SWOT ANALYSIS
 
Strengths
- Qualified personnel;
- Good location of the branches;
- Availability of popular products;
- Discounts for regular customers;
- Brand awareness
Weaknesses
- Dependence on suppliers;
- Small range of specialized
additives;
- Lack of its own gym
Opportunities
- Expansion of the product range;
- Cooperation with fitness centers;
- Payment in installments
SO
- Expanding market share;
- Opening branches in neighboring
regions and border countries;
- Online store;
- Conducting a communication
campaign with fitness centers
WO
- Low demand due to high prices;
- Opening your own fitness center;
- Development of own purchasing
channel
Threats
- Serious competition with other
sports nutrition companies;
- Lack of strategic intent and
strategic planning activities
ST
- Constant discounts can lead to
excessive demand and shortage of
products;
- Excessive management confidence
can lead to loss of market share;
- Attracting foreign buyers
WT
- To undermine the successful
activities due to inadequate planning;
- Market penetration of competitors
with a more diverse range
 MAIN TRENDS OF BOMBBAR

• The level of development of the sports nutrition market is always closely

related to the popularity of an active lifestyle and the total population
regularly engaged in fitness and sports
• Now still in trends the usual protein powder, amino acids and relatively
new trends such as cookies, protein and muesli bars, candies, cereals,
cakes, peanut pastes, low-calorie jams, pancake mixes and sauces are in
great demand in sports nutrition.
 COMPARATIVE ANALYSIS OF THE MAIN COMPETITORS

Factors Bombbar LevelUp IronMan Results of comparative analysis:

• Bombbar has a high position in the sport
nutrition market and lags behind only
1.Price policy 8 7 9 one of its main competitor LevelUp
2.Availability to 9 9 7 • With an average market price for
buy products in products, the company occupies a large
sport nutrition market share, sales channels are working
stores
3.Market share 9 10 7
at the proper level and marketing
promotion activities are always carried
4.Promotion 8 7 6
out
5.Quality of sales 7 9 7
service
• Having an average market price, the
Total 41 42 38 quality remains at a good level
 CUSTOMER SEGMENTATION

Gender Age Income Occupation

[ПРО
[ПРО ЦЕНТ [ПРОЦ
36% [ПРО
ЦЕНТ] ] ЕНТ]
ЦЕНТ]
[ПРО [ПРОЦ [ПРОЦ
64% [ПРО ЕНТ] ЕНТ]
ЦЕНТ
ЦЕНТ]
]

Male Female 18-29 30-45 46 and over Low Average Sportsmen Students Employees

The target customers of Bombbar are men who are sportsmen or students who work out or do sport aged 18-29 years
with average income, due to the price of protein products. They are people with the need of belonging to a certain
social group like sport people.
PRODUCT The products that we want to export are products
with a high protein content. The products use two
types of protein: whey and milk.
The product range includes:
• protein bars
• nut butters
• protein cookies
• protein shakes Advantages of product:
• low-calorie jams • Natural product
• granola bars • Helps to lose weight
Bombbar chooses a policy that allows to • Nourishes lean muscle mass
cover a larger segment of the market, by • Nourishes the muscle mass
focusing on the diversity of the range. • Improves the digestive system
• Promotes the growth of beneficial microflora
• Helps maintain normal blood sugar levels

The main goals of Bombbar product strategy are the appearance of products on the Chinese
market, leadership in the variety of tastes, leadership in the naturalness of tastes in its segment.
 PRICE
• The “price” helps to determine the cost of selling the product and assess the degree of
profitability of sales

• Method of pricing: the strategy of competitive prices; Product\Compan Bombbar Everbuild Iron man
y nutrition
• Pricing approaches: the company tries to set prices lower, Protein bars 45 65 47
than the competitors.
Nut and coconut 69 78 72
butters
Protein cookies 19 34 27
Protein shake 39 50 46
Low-calorie jams 20 - -
Granola bars 37 - -
PLACE

Place of products depends on the development of

industry in the region.
To ensures the widest distribution possible for
Bombbar product we choose intensive
distribution.

The main goals of Bombbar place strategy:

1. opening an enterprise together with a Chinese citizen, since it is impossible for a foreign citizen to
conduct business in China;
2. making an agreement on the sale of Bombbar products in existing sports nutrition stores;
3. оpening points of sale near sports complexes (for example, the Olympic village) and large gyms
 PROMOTION
• "Promotion" answers the question "How will the information about the company's product
be distributed in the market?"

• The main goal of our organization is to attract new customers.

• Based on this, the organization "Bombbar" implements the following

communication policy – a set of ways to promote the product to the market:
advertising, sales promotion, presentations.
Things to do:
1. Video content;
2. Adapted official website;
3. Register a website on the Baidu;
4. Participate in trade shows with the product;
5. Create an official page of our company in WeChat, get a QR-code.
THANK YOU FOR YOUR
ATTENTION