MARKETING STRATEGIES USED BY

FURNITURE SHOP OWNERS IN

ANGELES CITY

Group No. 5 Section: 12- Alexander

Leader: Bryan Carl S. Gacula Asst. Leader: Alexis Ashley F. De Guzman
Members: Dustine H. Sosa | Celina D. Cruz | Charlene Kate P. Liwanag,
Juris Jeanelle G. Nuñez | Yaj Mara D. San Pedro | Seth Dannielle P. Villarosa
 Brief Introduction
• According to choose Philippines (2014),
The Philippines is known for being the
"Milan of Asia", since the Philippines ranks
as one of the world's best producers of fine
furniture, from the traditional to the casual
contemporary, to the highly experimental
• Furniture shops are demanding work,
requiring excellent interpersonal skills and
ability to work under pressure.
 Statement of the Problems
1. How may the furniture shop owners be described in terms of:
1.1 Number of years in the business,
1.2 Number of employees,
1.3Type of furniture offered,
1.4Location,
1.5 Way of selling, and
1.6 Place of selling their product.
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 Statement of the Problems
2. How may the marketing strategies used by furniture shop owners be described in terms
use of:
2.1 On an ordinary day,
2.2 On a low season, and
2.3 On a peak season?
 Scope and Delimitation
• The research sample is composed of ten (10)
furniture shop businesses residing in Angeles
City, Pampanga.
 Research Design
• This study employed a descriptive research which utilized the
Demographic Profile - Factors - Outcome model to determine the
factors associated to the marketing strategies of furniture shop
owners to obtain data in this descriptive study.
 Locale of the Study
• The study was conducted at
Angeles City, Pampanga.
 Sampling Method
• The research used a purposive and convenience
sampling in which an equal representation for furniture
shop owners among the respondents was applied.
 Respondents

• A total of ten (10) furniture

shop owners was selected
wherein the researchers
carefully prepared a set of
questions.
 Data Gathering Procedure
• Formal letters were forwarded to the
respondents to allow the researchers to
conduct the study in the selected
furniture establishment.
• Clear instructions were given to 10
furniture shop owner– respondents.
• Collected data was encoded and
analyzed properly.
 Instruments
• An initial draft questionnaire was formulated
based on the data needed for the study.
• Construction validity was done by an English
teacher at a public high school who have a
wide experience in the field.
• Content validity was validated by an (ABM)
Accountancy, Business and Management
teacher at a public high school
 Statistical Analysis
•Frequency tables and percentage distributions
was used in recording the data associated to the
study. The overall mean is based on the scale
below:
•Likert Scale
Weighted Mean Descriptive Rating
3.50 – 4.00 Always (A)
2.50 – 3.49 Often (O)
1.50 – 2.49 Sometimes (S)
1.00 – 1.49 Never (N)
 Findings
• The study was conducted to be
familiar with the marketing
strategies used by furniture shop
owners in terms use of on an
ordinary day, on a low season,
and on a peak season.
 Conclusion
The study was conducted to be familiar with the
marketing strategies used by furniture shop
owners in terms use of on an ordinary day, on a
low season, and on a peak season. The
descriptive study using a questionnaire
assessed the study. The study covered ten (10)
furniture businesses in Angeles City. The data
collected were organized, tallied and analyzed
using frequency counts, percentage and mean.
 Recommendations
• Furniture shop owners especially with
less business experience could seek
help and technical assistance of fellow
experienced furniture shop owners.
• Owners of furniture shops could
improve their marketing strategies by
organizing events with a twist that can
help promoting their business.
 Recommendations
• Furniture shop owners must continue to
advance their knowledge to help them step
up their marketing strategies to perform
better and retain better sales.
• Future researchers could expound their
study by covering more respondents for
better and more efficient results.
Thank you.