QUALITATIVE VERSUS

QUANTITATIVE RESEARCH
 Qualitative Versus Quantitative Research

 Quantitative Observation
 Are usually characterized by a numerical measure or
numerical characteristics.

 Qualitative Observation
- describes a certain phenomenon or event and can be
observed through the senses or verbal description.
 Qualitative Versus Quantitative Research

 Quantitative Observation (from the root word quantity)

- Examples are: height, weight, and age of a person; daily and monthly or
annual income of an employee; and your grades in your academic subjects.

 Qualitative Observation (from the root word quality)

- Collect data in the form of words or statements.
 Qualitative Versus Quantitative Research


Researchers that use the quantitative techniques are
classified as quantitative researches while
researches that use the qualitative techniques are
classified as qualitative researches.
 Qualitative Versus Quantitative Research
 Characteristics of Qualitative and Quantitative Research

Qualitative Quantitative
Subjective Objective
Research question answer “what” Research questions answer “how
and “why” many” or strength of relationship” or
“difference”
Literature review may be done as the Literature review is usually done
study progresses before the study.
Develops theory Tests theory
Interpretive Measurable
 Qualitative Versus Quantitative Research
 Characteristics of Qualitative and Quantitative Research

Qualitative Quantitative
Reports rich narrative, individual Reports statistical analysis
interpretation Basic element of analysis is numbers
Basic element of analysis is
words/ideas

Researcher is part of the process Researcher is separate

Participants Subjects

Context dependent Context free

 Qualitative Versus Quantitative Research
 Characteristics of Qualitative and Quantitative Research

Qualitative Quantitative
Reasoning is dialectic and inductive Reasoning is logistic and deductive

Describes meaning, discovery Establishes relationships and

causations
 Source: Anderson, John D. “Qualitative and Quantitative Research.” 2006
 Qualitative Research
 Usually involves gathering, analyzing and interpreting data
based on observations made about the participants of the study.
 These data can be in form of ideas, actions, symbols, metaphors
derived usually from in-depth observations and interviews.
 Aims to interpret meanings, descriptions and symbols.
 The researchers ask the participants to respond some questions
and further probe the answers by giving follow-up questions to
get a thorough response to a certain question.
 Qualitative Research
 Examples are:
1. Students’ images of chemistry.
2. Gender and cultural gaps in the classroom.
3. Science practices of the Mangyan tribe.
 Quantitative Research
 Research questions are geared toward measuring hypothesis
using statistical tools.
 Good statistical treatments are important in deciding possible
outcomes or conclusions for the success of the research.
 Follows a certain sample size in the use of the subjects or
respondents of the study.
 Quantitative Research
 Examples are:
1. Predictors of science performance.
2. Growth performance of organic fertilizer.
3. Population rate in Metro Manila in the next 20 years.