Qusae’s Portfolio

The following is a collection of projects I have

worked on and managed, enjoy 
CLIENT
nutella

Main role:

- - Copywriter (Arabic/English)

- Community manager (FB, IG, YOUTUBE)

- Social media (project manager).

Say it with Nutella Egypt

Main campaign objective:

- Revive Nutella’s social media presence in Egypt

- Create buzz.
 SOCIAL POSTS SAMPLES AND
CAPTIONS
 
!‫صباحكم نوتيال‬
‫سواء كنتوا عايزين تصبحوا على القرايب أو تشكروا ست الحبايب أو‬
‫ نوتيال جاهزة وهتساعدكم‬...‫تعبروا عن الحب اللي القلب فيه دايب‬
‫ اكتبوا كلماتكم المعبرة عن مشاعركم من خالل‬،‫بعبار[اتها الجميلة‬
‫ الرابط التالي‬#SayitwithNutella
www.nutella.com/sayitwithnutella

Have a nutella morning!

Whether your want to wish your relatives a

good morning or thank your mom or express
the love that fills your heart (it rhymes in
Arabic) ..Nutella’s ready and here to help you
with its customized messages. You can write
your expressive message with
#sayitwithNutella
www.nutella.com/sayitwithnutella
PRE ACTIVATION FEB 19TH

‫ قريبا ً في مراكز‬...‫اختارواعبارة أو اكتبوا اللي تحبوه لتزيّنوا بيه غالف مرطبان نوتيال‬
sayitwithNutella# ‫تجارية مختارة‬
‫للمز[يد ز[وروا موقعنا اإللكتروني‬
www.nutella.com/sayitwithnutella
 
Choose the phrase or write what you would like to
decorate the label of your Nutella jar.
soon in select outlets.
For more information visit our website:

www.nutella.com/sayitwithnutella
 
MARCH 1ST FRIENDSHIP POST

 
!‫العالقات الطيبة تبقى أقوى بحاجات بسيطة‬
‫ لتهدوا‬،‫من الرابط التالي تق ّدر[وا تكتبوا كلماتكم المعبرة عن مشاعركم على غالف نوتيال‬
SayitwithNutella# ‫أصحابكم وأحبابكم هدية مم ّيز[ة‬
www.nutella.com/sayitwithnutella

 
!Good relationships grow stronger with simple things
Using the link below you can write whatever you wish on the
labels of your beloved Nutella to give your loved ones and
.friends a special gift
www.nutella.com/sayitwithnutella
World Nutella day
WND was created by one of Nutella’s loyal fans, It is now officially
celebrated on all of Nutella’s social media on February 6th . The
occasion was a great opportunity to engage with the fans in a special
way.

How?

This year Nutella made the fans make their favorite breakfast
through a series of polls posted semi daily during the week before
the event :

- First day : bread or pancake

- Second day : strawberries or bananas

- Third day world Nutella day is a post of the winning combination

with a congratulatory caption.
CAMPAIGN SAMPLES
CLIENT
nutella

Main role:

- Copywriter (Arabic/English)

- Community manager (FB, IG, YOUTUBE)

- Social media (project manager).

- Account manager (client servicing)

A LITTLE A LOT !

A little a lot was a campaign promoting the small things that parents
do that stay with us till today:

The campaign included a TVC and 3 mini clips showing the

relationship between the mother and the daughter.
 01.04.2020
‫ شوية تسلية‬،‫مين قال إنو اللعب بس لألطفال؟ خصص وقت للعب معهم‬
‍️❤‍‍‫ولعب فيها الكثير من الحب‬
:‫لمعرفة المزيد إضغط على الرابط التالي‬

https://www.kinder.com/me/en/

Who said playing was only for kids? It means a lot

‍to them when you play with them. ‍‍❤.#Family
️ #play
#time #kids #children

Egypt, Iraq, Palestine and jordan

https://www.facebook.com/KinderArabia/videos/826817664487410/
CLIENT

Main role:

- Social media strategy.

- Account executive (client servicing):

- Brand identity relaunch

- TVC (TO BE INCLUDED ONCE RELEASED)

- KV

- Rani website relaunch project manager: https://raniworld.com/

OUTDOOR KV
SOCIAL POST SAMPLE
CLIENT

Main role:

- Ramadan social project lead .

- Account executive (client servicing):

- TVC (TO BE INCLUDED ONCE RELEASED)

- KV

- VIMTO website relaunch project manager- copywriter:

https://www.vimtoarabia.com/prod/
We filmed and planned a full production TVC but earth had different plans for us and
we had to adapt…
Vimto’s Ramadan on
social media was divided
into 3 buckets.
—
VIMTO
RECIPES
BACKGROUND

For generations, Vimto has been apart of Ramadan traditions in

the GCC. It’s unique position as a trusted choice among families ‫ شارك إبريق فيمتو وصوّ ر فيديو‬.‫ خلنا ما ننسى طعم اللقاء‬،‫ ولو ما حنلتقي‬،‫رمضان يحلى بالمشاركة‬
‫فيمتو_يحلى_بالمشاركة‬# ‫زي المثال اللي باألسفل مع الوسم‬

allows us to create an atmosphere of wholesome experiences for

consumers every year.

Seeing how important the Iftar meal is in Ramadan and the

significant role Vimto plays on the Iftar table, we have endeavored
to share recipes for sweets and desserts with our followers every
year to help them increase the variety in their Iftar.

The unprecedented situation we find ourselves in this year will

surely encourage more consumers to seek recipes for comfort. ‫وشارك اإلبريق لتحت وتعالوا‬ ‫عواده الفيديو اللي باألسفل‬
‫فيمتو_يحلى_بالمشاركة‬# ‫سوي زي‬ ،‫عندكم‬،‫اإلبريق‬
‫عساكم من‬ ‫[فوا ف[يمتو‬
‫خويال توق‬
‫على‬ ‫يالسعودية‬
‫مشكور‬

Desserts make a great partner in situations where you are feeling .‫نشوف كم واحد في المملكة حيوصّل طعم رمضان‬

anxious and stressed not to mention to provide your kids and

loved ones with something sweet throughout the post Iftar period
and we don’t want the consumer to struggle to find the best
Muhalabiya recipe!
To make things even more personal we want to partner with
influencers that our followers trust in order to create dessert
recipes that cater to every taste and fill them with joy throughout
the holy month.

2
2
Vimto Recipes is a Ramadan tradition in the making running for it ‘s
second year the activation aims at providing the audience with
innovatively delicious recipes using vimto as one of the main ‫ شارك إبريق فيمتو وصوّ ر فيديو‬.‫ خلنا ما ننسى طعم اللقاء‬،‫ ولو ما حنلتقي‬،‫رمضان يحلى بالمشاركة‬
‫فيمتو_يحلى_بالمشاركة‬# ‫زي المثال اللي باألسفل مع الوسم‬

ingredients..

Why Vimto Recipes? Given the current "stay at home become a chef"
trend and how people are getting creative with recipes (example the
dalgona coffee)People are more and more inclined/or more people are
inclined to create and share new recipes.

This year we had influencers make the recipes below:

‫وشارك اإلبريق لتحت وتعالوا‬ ‫عواده الفيديو اللي باألسفل‬

‫سوي زي‬ ،‫عندكم‬،‫اإلبريق‬
‫[فوا ف[يمتو‬
‫خويال توق‬
‫يالسعودية‬
•  vimto granola bar
‫فيمتو_يحلى_بالمشاركة‬# ‫عساكم من‬ ‫على‬
.‫نشوف كم واحد في المملكة حيوصّل طعم رمضان‬
‫مشكور‬

• Muhalabiya
• Popsicle
• Cheesecake
- film a tutorial video of you in the kitchen making the chosen recipe.
- we will share it on Vimto Arabia.
- Repost and tag Vimto Arabia.
- Duration of the video should not exceed 45 seconds.

2
3
—
VIMTO
PASS THE VIMTO JUG

April 5th, 2020

Snapchat lens
Pass The Vimto Jug is a Ramadan activation that aims at mobilizing the Saudi public to share a jug of Vimto virtually. It is a
sentimental movement that brings people together while maintaining WHO’s instructions for physical distancing.

Why a Vimto jug? Because this iconic beverage has been in the heritage and traditions of the Saudi culture for decades. It is a symbol
of “Sweet Togetherness” and an advocate of communion. And while COVID-19 has set us apart, we’ll use technology and SM to
maintain the warmth of Ramadan gatherings amongst families, neighbors, friends and loved ones.

How does it work? We will create a video where we feature a woman holding the Vimto jug, she pours to herself then passes it on
downwards and off frame (this will be the very first post that will kickstart the engagement platform). The next person has to film
themselves, picking the jug from top (as if she/he got it from the person on top), pour for themselves and pass it on downwards.

2
6
—
VIMTO
Manifesto
https://www.youtube.com/watch?time_continue=2&v=l6R-qOcFSGA
INFINITI

Main role:

Account executive:

- Project manager (DSF campaign)

DSF CAMPAIGN
Uni-poles

*
DSF CAMPAIGN
Video / English
DSF CAMPAIGN
CHEERS.