IDENTIFYING TRIGGERS OF BUSINESS

DISRUPTION
IN RETAIL AND E:COMMERCE INDUSTRY.

-AYUSHI
AGARWAL
 Objective
• Introduction to the topic.
• Since e-commerce and retail industry is broad ill chose food and
beverage retail.
• Stating overview of the food and beverage market, major players of
food and beverage, market share of each player and its importance and
impact on people’s life.
• Comparing India’s food and beverage with developed countries like US.
• Understanding impact of covid-19 on this sector.
• Understanding change in customer behaviour due to covid-19(from
offline to online)
• From above understanding ill like to present the future of the industry.
 Market Research Methods
• Primary research:  Information coming
directly from the source--that is, potential
customers and focus groups via survey.
• Secondary research: Abstracts, journals and
reports of IBEF india, pwc,delloitte etc.
 ANALYZE THE RESULTS
• Use microsoft excel tools.
• Various tests like Correlation and ANOVA.
• Pictorial representation.
• Use SPSS software for analysis.
 Interpretation
Interpretation of the results and preparation of
the final report.
Also identify the limitations and conclusions of the
project.
 Time frame
• 1-2 week- Industry research and identification of
objectives.
• 1-2 weeks-survey and sample data collection.
• 1 week –data analysis and interpretation.
• 1 week-preparation of final overall report and
conclusion.
IMPACT OF COVID 19 ON THE INDUSTRY
• Food and grocery sector are facing an unprecedented
demand which is straining the entire ecosystem.
• Lakhs of customers have shifted to online mode and
delivery.
• In reaction to uncertainity grocery customers are
filling their carts with food and other necessities.
• Once the situation normalises food and grocery
retailers will thrive to realign with supply chains and
redefine resilency.
Potential long term impacts and future
after covid-19
• Permanent shift in digital shopping.
• Supply chain realignment.
• New understanding of hiring only “essential”
workers.
• Open only during “designated hours.”
• Changes in regulatory tax and financial
reporting.