CBET 210082

ENTREPRENEURIAL BEHAVIOR AND

COMPETENCIES (WEEK 5-10)
Week 5-7: Opportunity Recognition

• Characteristics of entrepreneurial opportunities

• Methods for identifying opportunities
• Local success stories and case studies
Characteristics of Entrepreneurial Opportunities:

Market Need and Demand:

• Identification of unmet needs, gaps, or problems in the market.
• Opportunities often arise from addressing customer pain points or fulfilling unfulfilled
demands.

Feasibility and Viability:

• Assessing the practicality and economic feasibility of the opportunity.
• Evaluating whether the opportunity is viable in terms of resources, technology, and
market dynamics.
Methods for Identifying Opportunities:

Systematic Approach:
• Utilizing systematic methods for identifying entrepreneurial opportunities.
• Tools and frameworks such as SWOT analysis, PESTEL analysis, and market research
to assess potential opportunities.

Networking and Observational Skills:

• Leveraging personal and professional networks for information and insights.
• Developing observational skills to notice trends, patterns, and potential opportunities in
the environment.
Methods for Identifying Opportunities:

Creativity and Intuition:

• Encouraging creative thinking to generate new ideas and recognize opportunities.
• Acknowledging the role of intuition and gut feeling in identifying potential
opportunities.

Technology and Data Analysis:

• Utilizing technology for data analysis and market research.
• Incorporating data-driven insights to identify emerging trends and opportunities.
Local Success Stories and Case Studies:

Philippine Entrepreneurs and Success Stories:

• Overview of successful Filipino entrepreneurs and their
contributions to the local economy.
• Examining the characteristics and strategies that led to their
success.

Learning from Failure - Case Studies of Unsuccessful Ventures:

• Analysis of failed entrepreneurial ventures and the lessons learned.
• Identifying common pitfalls and challenges faced by entrepreneurs
in the local context.
ENT201: Opportunity Seeking
Week 8-10: Market Analysis

• Understanding the Philippine market

• Consumer behavior and preferences
• Competitor analysis and industry trends
Understanding the Philippine Market
• Economic Overview:
⚬ An overview of the Philippine economy, including key sectors and industries.
⚬ Analysis of economic indicators, such as GDP growth, inflation rates, and employment trends.
• Cultural and Demographic Factors:
⚬ Understanding the cultural diversity and demographic makeup of the Philippine population.
⚬ How cultural factors influence consumer behavior and market dynamics.
• Regulatory Environment:
⚬ Examination of relevant laws and regulations affecting businesses in the Philippines.
⚬ Overview of government policies and initiatives supporting or impacting different industries.
• Market Segmentation:
⚬ Identifying and categorizing different market segments in the Philippines.
⚬ Understanding the unique characteristics and needs of diverse consumer groups.
Consumer Behavior and Preferences:
Consumer Decision-Making Process:
• Understanding the steps consumers go through when making purchasing decisions.
• Analysis of factors influencing consumer choices, including cultural, social, psychological, and
personal factors.
Trends in Consumer Preferences:
• Exploration of current trends in consumer preferences in the Philippines.
• The impact of globalization, technology, and changing lifestyles on consumer behavior.
Brand Loyalty and Perception:
• Examining the factors that contribute to brand loyalty.
• The role of marketing, product quality, and customer experience in shaping consumer perceptions.
Emerging Consumer Needs:
• Identifying new and emerging consumer needs and demands.
• Anticipating shifts in consumer preferences and adjusting business strategies accordingly.
Competitor Analysis and Industry Trends:
• Competitor Landscape:
⚬ Identification of key competitors in the relevant industry or market.
⚬ Analysis of their strengths, weaknesses, opportunities, and threats (SWOT analysis).
• Market Share and Positioning:
⚬ Evaluation of each competitor's market share and positioning.
⚬ Understanding how businesses are positioned in the minds of consumers.
• Industry Trends and Innovations:
⚬ Analysis of current trends and innovations within the industry.
⚬ Exploration of technological advancements, emerging business models, and disruptive
forces.
• SWOT Analysis for Industry Trends:
⚬ Conducting a SWOT analysis for the industry, considering internal strengths and
weaknesses as well as external opportunities and threats.
Activity: Market Analysis Project

• Students will work on a comprehensive market analysis project for

a specific industry in the Philippines, integrating understanding of
the market, consumer behavior, competitor analysis, and industry
trends.
• Assessment:
• Submission of the market analysis project report.
• Class presentation of key findings and insights from the market
analysis project.
POINTERS FOR REVIEW
MIDTERM EXAMINATION
• Intro to Entrepreneurship
• Entrepreneurial Process
• Historical and Cultural aspects of Entrepreneurship in the
Philippines
• Opportunity Recognition
• Methods for Identifying Entrepreneurial Opportunities
• Market Analysis
• Business Pitch and Development
THANK YOU!