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SUBCULTURE IN 21ST

CENTURY BRITAIN
How subculture has changed in the last
30 years.
THE 1980 S AND 1990 S

• You didn’t have to go far to see people, who


belonged to such subcultures as punks, metalheads,
ravers, goths and skaters.
EARLY 2000 S

• We’ve all known at least one emo or goth.


IT’S 2020 AND…

• …we feel like we don’t see anyone who belongs to


a subculture. Has subculture disappeared or are
they invisible to us?
WHAT IS THE DEFINITION OF
SUBCULTURE?

“A cultural group within a larger


culture, often having beliefs or
interests at variance with those of
the larger culture. “
(Oxford Reference)
ACCORDING TO A SURVEY (2017)

• Most agree that subcultures have


changed
• Most agree that subcultures have
become less defined
• Most agree that the internet has played
a key role in the change
OPINION OF A SOCIOLOGIST

“These days, kids can watch YouTube channels


hosted by kids their age who swear and tell the truth.
They’ve got real life up to their eyeballs. They’re
connected. Everything’s a subculture. People
identify with an online persona that they cultivate”
INTERNET CREATED TWO NEW BIG
SUBCULTURES

Bloggers Gamers
(youtubers, instagrammers, tiktokers, etc)
NEW SMALLER SUBCULTURES / TRENDS
APPEAR ALMOST EVERY FEW MONTHS

• VSCO girl • E-girl


SOME OLDER SUBCULTURES ARE
STILL ALIVE

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