RESEARCH METHODS

MINI PROJECT

MESSES
IN BY

COIMBATORE O.MOHAMEDNASIM
G.NAVEEN PRABHU
D.PRADEEP
SNV.PRAVIN
R.RAJA SUGIRTHAA
K.RAJESHWARAN
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• Different categories of customers.
• Cleanliness and other common complaints
• Account for regular customers
• Variety in food menu.
• Discounts and Offers.
• Modern techniques that can be implemented
– Telephone booking
– Door delivery
– Swipe card

Focus group
 Appearance of the person has some impact on the owners
while allowing them to open new account.
 Mess does not offer the ambience to spend some time.
 Road side fast food shops offer wide variety at a low cost, so
they are a threat to the messes.
 Changing customer taste require variety of menu which
includes North Indian food items.

secondary
 Maximum number of Messes practice maintaining account for
regular customers.
 Customer feedback (cleanliness, variety, etc) has been
considered in most of the messes.
 The target customers of Messes are mainly Students and Daily
Wage workers
 Many messes give discounts and offers to satisfy their customers

Primary – Owner
 Most of the messes offer telephone booking and delivery
services based on the type of customers.
 None of the messes have implemented Swipe Card service.
 There is also resistance to implement Swipe Card in future.

Primary - Owner
 Customers give more preference to
 Taste, Cleanliness, Service, Quantity, Variety, Ambience
 Most of the customer are satisfied with Taste and Quantity.
 Regular customers are satisfied with Phone booking and
delivery service.
 Regular customers recommend for discounts
 Most of the customers are not aware of swipe card service.

Primary - Customers
QUERIES
SUGGESTIONS
 Discount for loyal customers
 New technologies can be implemented
 Cleanliness should be given more importance.
 Availability of most preferred food items should
be increased.
 Delivery of food items at their workplace.
 Variety in menu to bypass their competitors.
QUERIES
Research process
 Type of research: Inductive
 Research design: Causal design
 Research methodology: Survey

 Research methods:
 Sampling
 Focus group
 Questionnaire
 JUSTIFICATION
• Data collection method: Communication
– Primary, secondary
• Target population
– Mess Owners, Students, Daily Wage workers
• Sampling method:
– Mess owners - judgmental sampling
– Customers - random sampling
 Limitations of the study
• Only several selected messes have been
included in the study.
• Only the preference and awareness have
been studied

SCOPE
• It can be extended to various messes across
street.
• Implementation of the discussed
technologies can be studied.
ACKNOWLEDGEMENT
 Mr. EDWIN , Manager, Indulge
 Dr. J.SEKKIZHAR, Faculty, PSGIM
 Mess Owners
 SRKP, Velan mess, Surya mess, SriRam mess,
Natchia mess.
 Customers
 Students.
PUNCH DIALOGUE
 “Home away from home”

 “Come to mess with a purse

and go happily without any
curse”