Government College Women University Faisalabad

Subject Name :Principles of Marketing

Course Code :MPA-562
Instructor Name: Maryam Saleem
Class& Section :MPA-2nd
Chapter Name : Company & Marketing Strategy
Book Name : Principles of Marketing by Philip Kotler & Gary Armstrong(global edition)

Lecture No :3
Learning Outcomes
After studying this you will be able to explain
Market Targeting
Market Targeting Strategies
Concept of Differentiation
Differentiation Dimensions
 Product
 Services
 Personnel
 Image
 Channel
 Differentiation Strategies
 Positioning
 Market Targeting
The process of evaluating each market segment’s attractiveness and selecting one or more
segments to enter.
Market Targeting Strategies
Customer-Centered Marketing Strategy
 Positioning
Arranging for a product to occupy a clear, distinctive, and desirable place relative
to competing products in the minds of target consumers.
Positioning Process
DIFFERENTIATION AND POSITIONONING
 Thank you Respected Students
Best of Luck for the Learning process