INGENIERÍA

ADMINISTRATIVA Y FINANZAS
 TURNO FIN DE SEMANA
SEGUNDO CUATRIMESTRE
ADMINISTRACIÓN II

UNIDAD I.
PROCESO
DOCENTE: ADMINISTRATIVO
E-MAIL:
 Índice
1.1.- Nombre del tema

1.2- Nombre del tema

1.3.- Nombre del tema

1.4.- Nombre del tema

1.5.- Nombre del tema

1.6.- Nombre del tema

1.7.- Nombre del tema

UNIDAD I. 1.8.- Nombre del tema

PROCESO ADMINISTRATIVO
• Lorem Ipsum is simply dummy text of the
printing and typesetting industry. Lorem
Ipsum has been the industry's standard
dummy text ever since the 1500s, when
an unknown printer took a galley of type
and scrambled it to make a type specimen
book.
• It has survived not only five centuries, but
also the leap into electronic typesetting,
remaining essentially unchanged.
• Lorem Ipsum is simply dummy text of the
printing and typesetting industry. Lorem
Ipsum has been the industry's standard
dummy text ever since the 1500s, when
an unknown printer took a galley of type
and scrambled it to make a type specimen
book.
• It has survived not only five centuries, but
also the leap into electronic typesetting,
remaining essentially unchanged.
4
• Lorem Ipsum has been the
industry's standard dummy
text ever since the 1500s,
when an unknown printer
took a galley of type and
scrambled it to make a type
specimen book.
• Lorem Ipsum has been the
industry's standard dummy
text ever since the 1500s,
when an unknown printer
took a galley of type and
scrambled it to make a type
specimen book.
• Lorem Ipsum has been the
industry's standard dummy
text ever since the 1500s,
when an unknown printer
took a galley of type and
scrambled it to make a type
specimen book
• Lorem Ipsum has been the
industry's standard dummy
text ever since the 1500s,
when an unknown printer
took a galley of type and
scrambled it to make a type
specimen book.
• Lorem Ipsum has been the
industry's standard dummy
text ever since the 1500s,
when an unknown printer
took a galley of type and
scrambled it to make a type
specimen book.
• Lorem Ipsum has been the
industry's standard dummy
text ever since the 1500s,
when an unknown printer
took a galley of type and
scrambled it to make a type
specimen book.
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Global Services
You can edit this subtitle

Lorem Ipsum has been the industry's

standard dummy text ever since the
1500s, when an unknown printer took
a galley of type and scrambled it to
make a type specimen book.

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•Textos:
• Arens, William F. (1999) Publicidad. México : McGraw-Hill.
• Diccionario de Marketing, de Cultural S.A
• Fischer, L. y Espejo, J. Mercadotecnia. Mc Graw Hill
• Israel, Alberto (1989) Publicidad : técnica y práctica. Santiago: IDB, Editores.
• O'Guinn T., Allen C., y Semenik, R. (1999) Publicidad, Internacional Thomson Editores.
• Stanton, Etzel, Walker. (2000) Fundamentos de Marketing. México: Editorial Mc Graw Hill.

•Sitios web:
• http://www.achap.cl
• http: //www.promonegocios.net
• http://www.miespacio.org/cont/aula/organig.htm
• http://www.bbdo.cl
• http://recursos.cnice.mec.es
• http://www.rrppnet.com.ar/agenciadepublicidad1.htm
• http://www.articulosinformativos.com/El_Proceso_Publicitario-a1148263.htm
• http://www.todomktblog.com/2015/06/cambios-de-la-industria-publicitaria.html

Bibliografía
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