Let's look at each of the elements individually:

1. Strategy: this is your organization's plan for building and maintaining

a competitive advantage over its competitors.

2. Structure: this how your company is organized (that is, how

departments and teams are structured, including who reports to
whom).

3. Systems: the daily activities and procedures that staff use to get the
job done.

4. Shared values: these are the core values of the organization, as

shown in its corporate culture and general work ethic. They were
called "superordinate goals" when the model was first developed.

5. Style: the style of leadership adopted.

6. Staff: the employees and their general capabilities.

7. Skills: the actual skills and competencies of the organization's

•  Matrix is developed by Bruce Henderson of
the Boston Consulting Group in the early
1970’s
•  According to this technique, business or
products are classified as low or high
performance depending upon their market
growth rate & relative market share.
• Market share is the percentage of the total
market that is being serviced by your company
measured either in the revenue terms or unit
volume terms.

• The higher your market share, the higher

proportion of the market you control.