Tesla vs Toyota

Brand Value & Communication

Team Neoteric
Members:
Aktar Hossain
Ashfaquzzaman
Avijit Sarker
Kawsar Mahmud Amil
Mamunur Rouf
Overview

Established on 2003 Established on 1937

Vision: To create the most compelling car company of the Vision: Lead the way to the future of mobility, enriching
21st century by driving the world’s transition to electric lives of the communities around the world with the
vehicles safest and most responsible ways of moving people

Mission: To accelerate the world’s transition to sustainable Mission: To meet challenging goals by engaging the
energy talent and passion of people

Tagline: Accelerating the transition to sustainable mobility Tagline: Lets go places

Market capitalization (Bloomberg): USD 60 B Market capitalization (Bloomberg): USD 232 B

Brand value (BrandZ): USD 9 B Brand value (BrandZ): USD 29 B

Automobile Ranking (BrandZ): 7 Automobile Ranking (BrandZ): 1

Product
Model S Car & Minivan

Model 3
Crossover & SUV

Model X

Hybrids and EV

Model Y

Truck
Roadster
 Brand Promise: FUN
Driving

'Peace of Mind' and 'Waku Doki'

'Waku Doki', a Japanese word which

means –intense adrenaline rush.
PR and Print Adverts
PR and Print Adverts
PR and Print Adverts
PR and Print Adverts
PR and Print Adverts
PR and Print
Adverts
 ATL Campaign

The first film in the campaign features 100 real-

Eight-year global sponsorship of the Olympic and life mobility stories of people from every stage
Paralympic Games of life, including Olympic and Paralympic
athletes.
ATL
Campaign

Simona was born with no arms. And rejected prosthetics from an early
age. The truth was, there was nothing wrong with her. Wrong were the
people trying to make her fit into their idea of what a body should be.
Today, the successful author, artist and motivational speaker is also a
classical ballerina.
THEIR SOLUTION: Wide audience, clear messaging

The Campaign Focused on the car’s Toyota Safety

Sense (TSS)

Target Audience of men aged 35–65

Campaign Goal: New model, new innovation

This automotive company promoted the advanced safety features of one of its
most popular and enduring models in a Facebook video campaign
Toyota: Bridging Print and Digital Media with AR for
the First Time
Collaborated with Road & Track for he all-new 2020 GR
Supra

Placed a QR Code on the Magazine Press Ad

Once scanned, the QR code launches an augmented reality (AR)

experience allowing users to place the Supra in their driveway,
garage – anywhere they want – in the colour of their choice.
Positioning
statement:

The only stylish car that

can go from 0 to 100 in
3 seconds without a
drop of oil
Major Marketing tools:
News Letter:
 Tesla Marketing Facts

No Tesla dealership

No aggressive salesman trying to push a purchase

Transactions are conducted online

There is no inventory: it’s built to order

Company provides test drives to its potential clients so as to ensure presence of client contact and interaction with
the company

Placing Retail outlets at Most Crowdie Places

Elon Musk
 Social Media

Millions Retweets
30M+ & Shares through
other SM Platform
Follower & Digital Media