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    Consumer Behaviour - Oats (Perception)

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    Calaghan Enthiado
    Oats provide many health benefits as they are rich in antioxidants and soluble fiber which can lower cholesterol and control blood sugar. Whole oats are most nutritious while packaged and flavored oats often contain added sugar, salt, and fat. Masala oats were initially popular for their flavorful alternative to traditional oats and as a healthier snack than fried options, but they add calories and fat compared to plain oats.

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    Consumer Behaviour - Oats (Perception)

    Uploaded by

    Calaghan Enthiado
    22 views2 pages
    Oats provide many health benefits as they are rich in antioxidants and soluble fiber which can lower cholesterol and control blood sugar. Whole oats are most nutritious while packaged and flavored oats often contain added sugar, salt, and fat. Masala oats were initially popular for their flavorful alternative to traditional oats and as a healthier snack than fried options, but they add calories and fat compared to plain oats.

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    Oats (Perception)

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    Oats provide many health benefits as they are rich in antioxidants and soluble fiber which can lower cholesterol and control blood sugar. Whole oats are most nutritious while packaged and flavored oats often contain added sugar, salt, and fat. Masala oats were initially popular for their flavorful alternative to traditional oats and as a healthier snack than fried options, but they add calories and fat compared to plain oats.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    22 views2 pages

    Consumer Behaviour - Oats (Perception)

    Uploaded by

    Calaghan Enthiado
    Oats provide many health benefits as they are rich in antioxidants and soluble fiber which can lower cholesterol and control blood sugar. Whole oats are most nutritious while packaged and flavored oats often contain added sugar, salt, and fat. Masala oats were initially popular for their flavorful alternative to traditional oats and as a healthier snack than fried options, but they add calories and fat compared to plain oats.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    Facts about Oats

    • The nutrient composition of oats is well-balanced


    • Whole Oats Are Rich in Antioxidants, Including Avenanthramides
    • Oats Contain a Powerful Soluble Fibre Called Beta-Glucan
    • They Can Lower Cholesterol Levels and Protect LDL Cholesterol From Damage
    • Oats Can Improve Blood Sugar Control
    • Oatmeal Is Very Filling and May Help You Lose Weight

    Facts about Packaged Oats


    • Flavoured oatmeals and snack bars have a lot of extra sugar
    • Oats from a packet is generally loaded with sugar, salt and preservatives
    • Masala oats add more empty calories and fat to your daily intake
    • Tastemakers have fatty elements to make it “tasty”
    Masala Oats
    • Started out with a positive response

    • Aimed at age 25-40 working professionals

    • Urged its customers to choose a healthier snacking option

    • People in our survey were aware of masala oats

    • People preferred masala oats as it had more flavour compared to the traditional style of oats

    • It was a healthier snacking option as compared to Maggie (fried snack)

    • Came in compact packets that served one person

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