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    Over the past decade, participation in golf has declined significantly, with the number of golfers falling by 5 million since 2003. In particular, women and children have quit the sport at high rates of 23% and 36% respectively over the last five years. Factors driving this decline include the high cost of golf, lack of time, and difficulty of the sport. In response, the USGA and golf manufacturers have introduced various initiatives to make the game easier and more accessible, such as moving tee boxes forward, designing more forgiving equipment, and marketing balls outside standard regulations.

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    Industry trends

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    Over the past decade, participation in golf has declined significantly, with the number of golfers falling by 5 million since 2003. In particular, women and children have quit the sport at high rates of 23% and 36% respectively over the last five years. Factors driving this decline include the high cost of golf, lack of time, and difficulty of the sport. In response, the USGA and golf manufacturers have introduced various initiatives to make the game easier and more accessible, such as moving tee boxes forward, designing more forgiving equipment, and marketing balls outside standard regulations.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    7 views2 pages

    Industry Trends

    Uploaded by

    ahffjda
    Over the past decade, participation in golf has declined significantly, with the number of golfers falling by 5 million since 2003. In particular, women and children have quit the sport at high rates of 23% and 36% respectively over the last five years. Factors driving this decline include the high cost of golf, lack of time, and difficulty of the sport. In response, the USGA and golf manufacturers have introduced various initiatives to make the game easier and more accessible, such as moving tee boxes forward, designing more forgiving equipment, and marketing balls outside standard regulations.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    Industry trends

    • In decade, participation fallen from 31 million in 2003 at peaked to 26


    million
    • Over last five year, 23% of women and 36% of children had quite
    sport
    • Serious player also affected by these trend
    • Investment in golf course real estate and development fell over 40%
    • 25% store closed in the year immediately following the recession

    • Reason behind quieting golf was high cost , lack of time and the
    difficulty of the sport
    • USGA initiative “ Tee It Forward’’ movement and Golf 2.0
    • Equipment manufacture continued to introduce design that make the
    sport easier
    • Primiera introduce “play your way challenges”.
    • Meridian goes with marketing non-conforming balls with characteristics
    outside the USGA’s parameters
    Primiera introduce “play your way challenges”

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