Group 3:

Adistya Suciyanti 29319016

Alfin Hidayat 29319032
Bayu Auguste Bartholdi 29318135
Dany Akbar 29319066
Putri Aisha Mayangsuri 29319112
 STAGE 1:
ORIENTATION
Key Focal Issues:
What is the future of Grab in
Indonesia transportation
industry after COVID-19
Pandemic?
Stage 2: Driving Force

A B C 1. Government Policy

A 2.
3.
Law related to land transportation
Tariff Regulation

1. Customer Demand
Transactional 2. Technology Supplier

B 3.
4.
5.
Motorcycle/car supplier
Threat from competitors
Market price

Organization

1. Business Development
2. Values

Contextual
C 3.
4.
Management Capability
Employee Capability
 Stage 2: Driving Force
High

1
1. Government Policy related
1
2 3 A 2.
Covid-19
Law related to land
transportation
3. Tariff Regulation
Uncertainty

4 1. Customer Demand
2. Technology Supplier
5
2 B 3.
4.
Motorcycle/car supplier
Threat from competitors
3 5. Market price
3
1. Business Development
1 2. Values

4 2
C 3.
4.
Management Capability
Employee Capability

Low High
Impact
 Stage 3: Scenario
Customer Demand
High
Government Policy related Covid-19

FAVORABLE CHAOS
● No more PSBB ● Restriction of
● People start again to passenger, area,
order Grab operational hour, etc
● Customer spillover

Low High

HIGH MARKETING COST NO EXCITEMENT

● Loosened up PSBB ● PSBB still conduct /

● People still worry tightened up
using public ● Safer alternatives or
transportation / Grab prefer stay at home

Low
 Stage 4: Option Consideration
Customer Demand
High
Government Policy related Covid-19

FAVORABLE CHAOS
IMPLICATION IMPLICATION
● Stable Price ● Regulated business condition
● Service Improvement ● Higher operation cost
● High investment activity OPTION
OPTION ● Adapt to condition
● Launch new product ● Raise Price
● Partnership

Low High

HIGH MARKETING COST NO EXCITEMENT

IMPLICATION IMPLICATION
● Price War ● Lagging industry development
● Ungrowth existing market OPTION
OPTION ● Moving to other countries:
● market segmentation ● Merger
● Employee layover

Low
 Stage 5: Integration
Customer Demand
High
Government Policy related Covid-19

FAVORABLE
CHAOS
● Economic stable ● Decreasing income
● Business runs smoothly ● Employee turnover
● Growing market

Low High

HIGH MARKETING COST NO EXCITEMENT

● Obsolete business model ● Decreasing income
● Investor declining ● Pandemic got worse
● Ethical issues ● Lagging business

Low