Mhari McGhee

Campaign Goal

● To market UHaul as the most trusted moving

truck company in the US.
 Facts
● The moving industry is comprised mostly of small businesses.
● 1 out of 5 people move every year.
● 3/4 of all movers are do-it-yourselfers.
● 2/3 of all movers move locally.
● 1/3 of all people in their 20s move in a given year.
● Millennials (ages 23-38) are moving significantly less than previous
generations.
● UHaul is the only company in the industry that operates in all 50 states.
● UHaul has 5x more locations than its leading competitor.
 Competition
● Professional moving companies with movers
○ FlatRate Moving, Colonial Van Lines, American Movers Inc.

● Rent a truck for personal moving use

○ Penske, Hertz, Enterprise, Ryder, Budget Truck Rental

● Local moving companies

○ Bellhops Moving Chicago, North Shore Movers, A+ Chicago
Movers
 Campaign Strategy

● Position UHaul as the most trusted company with

the most locations of any moving truck company.
 Campaign Tactics
● Emphasize that renting a vehicle with UHaul will make
moving drastically easier.

● Highlight that UHaul has the most locations of any rent-

a-vehicle moving service.

● Portray UHaul as the most reliable company in the

industry.
Campaign Tagline

● Keep It Simple.
Magazine Placement
● Better Homes and Gardens: Women's lifestyle magazine

● Sports Illustrated: Men’s sports magazine

● House Beautiful: High-end home decorating magazine

Better Homes & Gardens
Sending your child off to college is
an emotional rollercoaster.
Make the move easier with
UHaul™.

Keep It Simple.
 Better Homes & Gardens Copy
Moving to college can be a tough process, but UHaul can make it affordable and
simple. Established in 1945, UHaul is the most trusted moving company
amongst families across the country. UHaul is the only moving company with
locations in every state and we have the most locations compared to our
competition; wherever your child moves, we will have a location nearby. UHaul
works closely with the top vehicle manufacturers to design vehicles made
specifically for household moving and our vehicles are serviced after each use to
ensure that your vehicle is ready to go before you use it. UHaul also allows
customers to pick up and drop off vehicles at separate locations at anytime, day
or night, using the UHaul app. Our customer service representatives are
available 24/7 to offer you personalized assistance and answer any questions you
might have during your move.

Make the move easier on the whole family by trusting UHaul.

Sports Illustrated
If The City of Chicago Trusts Us Enough to Move this, Imagine how Easy it Will be to Help Move You.

Keep It Simple.
 Sports Illustrated Copy
The choice was obvious for the city of Chicago when deciding to choose UHaul
as the moving company to trust for transporting the iconic Michael Jordan statue
outside the United Center. Since UHaul first started in 1945, it has been known
for making moving simple and pain-free for all of their customers. Whether you
are moving nearby, far away, or somewhere in between, UHaul is there for you.
UHaul has 5 times more locations than their leading competitor. This makes it
easy to find a location to pick up and drop off a vehicle, which you can do at
anytime, using our high-tech app. Uhaul goes above and beyond by offering a
customer service hotline, which is available 24/7 to assist you with anything you
might need along the way.

Don’t sweat who to choose because no other moving company compares. Choose
UHaul.
House Beautiful
 EVERYTHING must go when you’re moving. Make Sure All of Your
Belongings
Arrive in Perfect Shape with UHaul, the #1 Moving Company in America.

Keep It Simple.
 House Beautiful Copy
Since UHaul has been around since 1945, we know a lot about how to make moving as
simple and pain-free as can be. When you visit a UHaul location, we will pair you up
with one of our skillful representatives to make sure that you talk to an expert about
finding everything you need and to answer any questions you might have about our
services. We offer high-end moving vehicle rentals that come in an array of sizes and
each of our vehicles are serviced by professionals ahead of time to make certain that
your rental is in perfect shape. When you're moving precious furniture and home
decor, we have the most reliable equipment to make sure it arrives safely. We provide
our customers with the finest packing supplies, such as furniture pads, covers,
cushions, plastic wrap, and much more for purchase in store or online. UHaul is the
most trusted moving company in the country because of our reliability, and we
guarantee that your belongings will be safe in our vehicles.

We’ve been doing this for decades, which is why you can trust UHaul to handle even
the toughest moving jobs.
Radio Ads
 Announcer Radio Advertisement for
Country Radio Station

ANNCR: Looking for a moving company that will make your move affordable AND easy?
Lucky for you, UHaul is here to help! UHaul squashes the competition in more ways than
one. We have the most locations of any moving truck company in the nation and our
customer service associates are available 24/7. We even allow you to pick up and drop off
vehicles at your most convenient location at anytime of the day or night, using the UHaul
app. Right now, you can get one month of ABSOLUTELY FREE storage with the rental of
any UHaul vehicle! This deal won’t last forever so don’t miss out because wherever you go,
we’re just around the corner, at UHaul.
 Situational Radio Advertisement for Pop
Radio Station
SFX: *Baby Crying*
WOMAN: It’s 3 AM and I can’t get the baby to stop crying!! I’ve been up all night and I
still need to find somewhere to rent a moving truck from! Moving is always such a pain in
the
SFX: *BEEP*
ANNCR: You can stop worrying because UHaul makes moving as simple as it possibly can
be! With the most locations of any moving company and customer service available 24/7, it
is clear why UHaul is the most trusted moving vehicle company in the country. Not to
mention, UHaul vehicles are super affordable, with rates starting as low as $19.95. And the
best part is that if you rent now, you will get one month of FREE storage at any UHaul
storage location!
SFX: *Baby Laughing*
WOMAN: Yes, she finally stopped crying! It’s 4 AM, but thank goodness I can call UHaul’s
24/7 hotline to get started with my move the right way.
Promotion
Direct Mail
 Direct Mail Letter
Dear ____________,

At the basis of the company, UHaul was started by a family who wanted to help other families move. The story starts in 1945 in the town of
Ridgefield, Washington with Leonard Shoen and his wife Anna Mary Carty: the founders of UHaul. They started out with an investment of
$5,000 and a passion for figuring out ways to make the difficult process of moving easier for the people around them. They built the
business from the ground up by building rental trailers to get the company started. 10 years later, UHaul was a household name in
American homes and there were well over 10,000 UHaul trailers being driven across the country.

Today, UHaul is the #1 moving company in the United States. We are known for making moving as pain-free and simple as possible for our
customers. We are the only moving company in the industry that operates in all 50 states and we have 5x more locations than our leading
competitor. That means that you will be using less fuel to return a vehicle because you don't need to travel a long distance to find a UHaul
location. We allow our customers to pick up and drop off vehicles at any UHaul location, so that you don’t have to go all the way back to
the location you picked the truck up at, unlike local moving companies. You can do this at any time, day or night, using the online UHaul
app. We also have a customer service hotline which is available 24 hours a day if you need help or have any questions while renting our
vehicles.

Whether you’re moving locally, long distance, or somewhere in between, UHaul is the company to choose to assist you with all of your
moving needs. We offer numerous different types of vehicles that differ in size so that you can choose what vehicle would work best for
you. We offer pickups and cargo vans for small jobs, and trucks ranging from 10 to 26 feet. Our trucks are 50% easier to load than our
competitors because each vehicle has a low deck and a wide ramp to make loading and unloading the truck as easy as possible, while many
of our competitors use long, steep, narrow ramps that are designed for moving freight instead of household furniture. Our trucks are also
manufactured with an aerodynamic style specifically for household furniture. Each vehicle has independent comfort seating for up to 3
people and they are quiet on the road. Our vehicles use cheap, clean, and convenient unleaded fuel which is much cheaper than diesel fuel,
which many other companies use instead. Our vehicles are serviced after each rental to ensure that the vehicle you rent is safe and ready to
go when the time comes.
 Direct Mail Letter (Cont.)
Overall, the decision is simple. If you want to make moving simple and affordable, UHaul is the moving company for you. To top it all off,
we have a promotion going on right now that gives one month of free storage to any customer who rents a UHaul vehicle. Most storage
facilities charge around $50 a month, so this is a great deal that we wanted to do to give back to our customers and show them how much
we appreciate their business. We have over 2,000 storage location and a wide network of affiliates, so you will be bound to find a location
in your new town. You can reserve the unit online, over the phone, or in person. If you have any further questions, you can visit our
website, call our hotline, or visit any UHaul location for personalized help from a UHaul representative. From myself and everyone at
UHaul, thank you for taking the time to read this and we look forward to assisting you with all of your moving needs!

Sincerely,

Edward Joe Shoen

UHaul CEO