By:

B.V.N.VYSHNAVI
150040122
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CONTENTS
INTRODUCTION
WHAT’S HAPPENING
4V’S of Big data
Whose generating big data
Model
APPLICATION
CONCLUSION

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INTRODUCTION

 Big Data may well be the Next Big Thing in the IT world.
 Big data burst upon the scene in the first decade of the 21st
century.
 The first organizations to embrace it were online and
startup firms. Firms like Google, eBay, LinkedIn, and
Facebook were built around big data from the beginning.

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WHAT’S HAPPENING?

 Big Data generates value from the storage and

processing of very large quantities
 Digital information that cannot be analyzed with
traditional computing techniques
 An aim to solve new problems on
better way.

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4’VS- 1.VOLUME

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2-Speed (Velocity)
Data is begin generated fast and need to be processed
fast
Online Data Analytics
Late decisions  missing opportunities
Examples
 E-Promotions: Based on your current location, your purchase history,
what you like  send promotions right now for store next to you

 Healthcare monitoring: sensors monitoring your activities and body

 any abnormal measurements require immediate reaction

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3-Complexity (Varity)

Various formats, types, and structures

Text, numerical, images, audio, video,
sequences, time series, social media
data, multi-dim arrays, etc…
Static data vs. streaming data
A single application can be
generating/collecting many types of
data

To extract knowledge all these types of

data need to linked together

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Who’s Generating Big Data

Mobile devices
(tracking all objects all the time)

Social media and networks Scientific instruments

(all of us are generating data) (collecting all sorts of data)

Sensor technology and

networks
(measuring all kinds of data)

The progress and innovation is no longer hindered by the ability to collect data
But, by the ability to manage, analyze, summarize, visualize, and discover
knowledge from the collected data in a timely manner and in a scalable fashion

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The Model Has Changed…
The Model of Generating/Consuming Data has Changed

Old Model: Few companies are generating data, all others are consuming data

New Model: all of us are generating data, and all of us are consuming data

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How are we getting this much amount of
data?
1.Social networks
2.National climate data centres
3.Hospital data
3.Airlines
5.Mobiles
6.cc cameras and so on…
All this data must be stored and processed
Applications

 Telecom
 Homeland Security
 Traffic Control
 Manufacturing
 Retail
 Smart Healthcare

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Future of Big Data
$15 billion on software firms only specializing in data
management and analytics. This industry on its own is
worth more than $100 billion and growing at almost 10% a
year which is roughly twice as fast as the software business
as a whole.
In February 2012, the open source analyst firm Wikibon
released the first market forecast for Big Data , listing
$5.1B revenue in 2012 with growth to $53.4B in 2017
The McKinsey Global Institute estimates that data volume
is growing 40% per year, and will grow 44x between 2009
and 2020.
Any questions
????

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