BUSINESS PLAN

TARGET MARKET
• We intend to target musical novices,
hobbyists, and semi-professionals.
• These groups include the largest percentage
of musicians, with the greatest amount of
disposable income.
• These market segments can generally be
approached with the same marketing
techniques, and can be very loyal when
treated properly.
 Competitive Comparison

• We offer services to support our products,

and most of our competitors sell just the
products themselves.
• We will capitalize on our competitors'
weakness in the accessory category by
keeping ours well-stocked.
• Our three largest competitors do not carry
band and orchestral instruments, one of our
primary focuses. 
 SALES
• Musical instrument retailing is accomplished
through a variety of outlets
1.Local Musical Instrument retailers
2.Chain stores and Superstores
3.Mail Order
4.Others
 Main Competitors

• Marc's Guitar Center

• Music World
• Lesman's Music
• Baum's Music
• Rio Rancho Music
• Encore Music
 Marketing Strategy

• Emphasize our superior service and support.

• Aggressively expose competitors' weaknesses
in order to attract new clientele
• Educate our clients and respect their needs
• Always, always differentiate ourselves from
our competition
• Consistently end all of our advertising with our
motto, "Stop dreaming, start playing,"
 Promotion Strategy
• We will target our desired customer base
using
1. Radio
2. Direct Mail
3. Newspapers
4. word of mouth