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The Persuasive Speech
The Persuasive Speech
Public
Speaking
Speaking
9
GLOBA
EDITIO
L
AN AUDIENCE-CENTERED
AN AUDIENCE-CENTERED
APPROACH
APPROACH
N
Steven A. Beebe
Texas State University – San Marcos
CHATER
Presentation Prepared by:
Gary Iman
Missouri State University
Susan J. Beebe
Texas
TexasState
StateUniversity
University––San
SanMarcos
Marcos
© 2015, 2013,
© Pearson
2011 Pearson
Education
Education,
Limited 2015.
Inc. All rights reserved.
Chapter 14
The Persuasive
Speech
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© Pearson Education Limited 2015.
…the power of
speech, to stir men’s
blood.
- William Shakespeare
Ronald D. Ginther (1907–1969), Familiar Scene on the Skid Road, c. 1935. Watercolor and ink on board.
Washington State Historical Society, Tacoma, Washington. Photo: Washington State Historical Society /
Art Resource, NY.
information.
© Pearson Education Limited 2015.
How to Develop Your Audience-
Centered Persuasive Speech - LO 4
Select and Narrow Your Persuasive
Topic
• First think about things you are passionate about, a
topic that concerns you.
• Choose a controversial topic, meaning a topic about
which people disagree.
Determine Your Persuasive Purpose
• Social judgment theory suggests that when confronted
with a persuasive message, people will: 1) generally
agree, 2) disagree, or 3) not have a committed opinion.
© Pearson Education Limited 2015.
How to Develop Your Audience-
Centered Persuasive Speech - LO 4
Develop Your Central Idea and Main
Ideas
• Proposition of Fact – focuses on whether something is
true or false or whether it did or did not happen.
• Proposition of Value – is a statement that calls for the
listener to judge the worth or importance of something.
Deals with good or bad and right or wrong.
• Proposition of Policy – advocates for a specific action,
a changing of a policy, procedure, or behavior. Often
includes the words “should” or “should not.”