*YAL

*Product features
*Product objectives
*Marketing strategies
*S.M.A.R.T
*Marketing mix
*Promotional strategies
*Positioning of YAL in student’s mind
*Product life cycle
*SWOT analysis
* Conclusion

*Product Description
*Main feature
*Blogs

*Side features
*Updates
*Language converters
*Ethical Themes

*Product features
 BLOGS

Student’s Blog Tea cher’s Blog

Communication Blog Career Blog University Blog

*Main features
*Updates

*Language Converter

*Ethical Themes

*Side features
*To earn goodwill and good reputation for

the company

*To maximize profit

*Project Objectives
* SMART
*Target Market
* Minimize the risk
* Proper investment at right time
* Comparative prices
* Enhancement of product
* Distribution channels
* Good Advertisement

*Marketing strategies
*Marketing Mix
*Product

*Price
*Place

*Promotion
*Advertisement
*Massive advertising

*Advertising tools
* Electronic media

* Print media

*Promotional
strategies
* Quality

* Quantity

* Character grooming

*Positioning of
YAL in Student’s
mind
*Product life Cycle
*S trength

*W eakness

*O pportunities

*T hreats

*SWOT Analysis
* One of its kind
* No effective competitors
* Strong distribution and advertising.
* Experienced and high regard management team.
* Providing privacy.
* Providing best communication

*S trength
* It is only for Bahrians.

* It will be limited only for degree completion.

* High dependence on data provided by Bahria

*W eaknesses
* Best communications

* Our contract with Bahria.

* High growth, high margins with upcoming induction.

* Expansion – Reaching all segments.

* Product monopoly.

* Catering to character grooming of students

*O pportunities
* Competitors such as if x news expand its features.

* Potential depreciation interests of students.

* Increasing cost of technology.

* Direct competitors can affect features introduced.

*T hreats
*C
ONCLUSION