Persona : Middle Class Indian HomeMaker

Background Motivation

• Budget conscious. • Value for money

• Quality concerns • Right quantity for price
• Mostly washing with hands • Packaging and celebrity advertisements
• Brand loyal, not willing to switch • Discount and Bundle offers
• Purchase from kirana stores. • Fragrance What motivates the stakeholder
• Seeks one stop solution for all washing needs
Family background, education, childhood etc & primary information about the Doubts / Fears
stakeholder,
• Ash content
• Harmful chemicals and substances
• Discoloration of clothes
Challenges faced
What are the doubts / fears faced by the stakeholder
• Remove tough stains
• Discoloration of clothes Aspirations
• Washing of different types of clothes (woolen & summer,
• Quality Cleaning of dirty clothes with Affordable (Price)
expensive)
• Mildness on hands
• Long lasting foam
• Usability in washing machine
Challenges faced by the stakeholder What this stakeholder aspires to be / vision

What insights could you get about the stakeholder? Any other interesting information?
Homemaker with Small Kids are actively playing sports and getting clothes very dirtied and tough to wash their clothes.