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  • Branding Podcast Project

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    Rahul Singh
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    The document outlines a podcast project that aims to interview brand and marketing managers about their experiences and how they approach product branding, marketing campaigns, and go-to-market strategies at their companies. The podcast will ask questions about the interviewees' roles and responsibilities, the importance of brand management, exciting products and their value propositions, how product branding is done at their company, favorite marketing campaigns and trends, key metrics, targeting different customer segments, tips for building strong brands, and advice for new graduates entering the industry.

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    The document outlines a podcast project that aims to interview brand and marketing managers about their experiences and how they approach product branding, marketing campaigns, and go-to-market strategies at their companies. The podcast will ask questions about the interviewees' roles and responsibilities, the importance of brand management, exciting products and their value propositions, how product branding is done at their company, favorite marketing campaigns and trends, key metrics, targeting different customer segments, tips for building strong brands, and advice for new graduates entering the industry.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    8 views1 page

    Branding Podcast Project

    Uploaded by

    Rahul Singh
    The document outlines a podcast project that aims to interview brand and marketing managers about their experiences and how they approach product branding, marketing campaigns, and go-to-market strategies at their companies. The podcast will ask questions about the interviewees' roles and responsibilities, the importance of brand management, exciting products and their value propositions, how product branding is done at their company, favorite marketing campaigns and trends, key metrics, targeting different customer segments, tips for building strong brands, and advice for new graduates entering the industry.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    Podcast Project by IFMR GSB, Krea University Project

    The objective of this podcast interview project is to interact with Brand & Marketing
    Managers and interview them for 20 minutes on product branding, their experience,
    the models they follow, and how they do it in their company.

    Podcast Questions:

    1. Tell me about yourself and your current role in the company?


    (Share your journey and experiences. Also, brief on your roles and
    responsibilities in the company)
    2. What is the importance of brand management? Why do you think is
    important?
    3. What are some exciting products from your [company name] and what is
    its Value Proposition (EVP)?
    4. Why do you think is Product Branding important and how is it done at your
    company?
    5. What are some of your favorite marketing campaigns? What are the latest tools
    and trends being used in your current company?
    6. What is your ‘Go-to-Market Strategy’ for a particular product?
    7. What metrics are important to you as a brand manager?
    8. If you were targeting another segment of customers — a different culture,
    perhaps, or a younger audience — what is the STP approach?
    9. In your experience, what is the key to having a strong product brand?
    10. Any tips for new MBA grads coming in the industry and starting fresh in
    this career?

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