VISION AND MISSION STATEMENT

INTRODUCTION
 Setting of organizational objectives is the starting
point of managerial actions.

 An organization's end results for which an

organization strives is termed as ―mission , purpose,
objective, goal, target etc.

 Many times these terms are used interchangeably as

all these denote end results.
MISSION STATEMENTS
 A Mission Statement defines the organization's purpose
and primary objectives.

 Its prime function is internal – to define the key measure

or measures of the organization‘s success – and its prime
audience is the leadership team and stockholders.

 Mission statements focus attention and assure that

internal and external stakeholders understand what the
organization is attempting to accomplish.
MISSION AND PURPOSE
 Mission has external orientation and relates the
organization to the society in which it operates.

 A mission statement helps the organization to link its

activities to the needs of the society and legitimize its
existence.

 Purpose is also externally focused but it relates to that

segment of the society to which it serves.
DIMENSIONS OF MISSION STATEMENTS
 Key values and beliefs
 Distinctive competence
 Desired competitive position
 Competitive strategy
 Compelling goal/vision
 Specific customers served and products or services
offered.
 Concern for satisfying multiple stakeholders
According to Vern McGinis, a mission
should:
 Define what the company is
 Define what the company aspires to be
 Limited to exclude some ventures
 Broad enough to allow for creative growth
 Distinguish the company from all others
 Serve as framework to evaluate current activities
 Stated clearly so that it is understood by all
DEVELOPING A MISSION STATEMENT
STRUCTURE OF A MISSION STATEMENT
 Purpose and values of the organization (products or
services, market) or who are the organization's primary
"clients" (stakeholders).

 What are the responsibilities of the organization towards

these "clients“.

 What are the main objectives supporting the company in

accomplishing its mission.
A mission statement explains the
company's core purpose and values.
 The mission statement describes the overall purpose of the
organization.

 Develop a mission statement culture-specific.

 When wording the mission statement, consider the

organization's products, services, markets, values, and concern
for public image, and maybe priorities of activities for survival.

 Ensure that wording of the mission is to the extent that

management and employees can infer some order of priorities
in how products and services are delivered.
Contd……
 Does the mission statement include sufficient description
that the statement clearly separates the mission of the
organization from other organizations?
 VISION STATEMENTS
 Vision statements reflect the ideal image of the
organization in the future.

 They create a focal point for strategic planning and are

time bound, with most vision statements projected for a
period of 5 to 10 years.

 The vision statement communicates both the purpose and

values of the organization.
Developing a vision statement
 The vision statement includes vivid description of the
organization as it effectively carries out its operations.

 Developing a vision statement can be quick culture-

specific.

 Note that originally, the vision was a compelling

description of the state and function of the organization .

 Vision has become more of a motivational tool, too often

including highly idealistic phrasing .
Value statements
 Value statements define the
organization's basic philosophy,
principles and ideals.

 They also set the ethical tone for the

institution.

 An organization's values are evident in

the statements that define the
organization and the processes used to
achieve its mission and vision.
Developing a values statement
 Values represent the core priorities in the organization‘s
culture, including that drives members‘ priorities and truly
act in the organization, etc.
 Developing a values statement can be quick culture-specific.
 Establish four to six core values from which the organization
would like to operate. Consider values of customers,
shareholders, employees and the community.
 Notice any differences between the organization‘s preferred
values and its true values.
 Incorporate into the strategic plan, actions to align actual
behavior with preferred behaviors.
Objectives
 Objectives are the ends toward which activity is aimed-
they are the end results toward which activity is aimed.
 Objectives are goals, aims or purposes that organizations
wish over varying periods of time
“McFarland”
 A managerial objective is the intended goal that prescribes
definite scope.

 Suggests direction to the planning efforts of a manger

Terry and Franklin
GUIDELINES FOR OBJECTIVE SETTING
 Must be clearly specified
 Must be set taking into account the various factors affecting
their achievement
 Should be consistent with organizational mission
 Should be rational and realistic rather than idealistic
 Should be achievable but must provide challenge to those
responsible for achievement
 Should start with ―to‖ and be followed by an action verb
 Should be consistent over the period of time
 Should be periodically reviewed
 Should have hierarchy
NATURE OF OBJECTIVES
 Each organization or group of individuals have some
objectives
 Objectives may be broad or they may be specifically
mentioned
 Objectives may be clearly defined
 Objectives have hierarchy.
 Organizational objectives have social sanction, that is,
they are created within the social norms.
 An organization may have multiple objectives.
 Organizational objectives can be changed
FUNCTIONS OF OBJECTIVES

 To define an organization

 To provide directions for decision making

 To set standards of performance

 To provide a basis for decentralization

PHILOSOPHY
PHILOSOPHY
 The statement of philosophy is defined as an
explanation of the systems of beliefs that determine
how a mission or a purpose is to be achieved.

 An organisation‘s philosophy states the beliefs,

concepts and principles of an organization.
NURSING SERVICE PHILOSOPHY
 The nursing service philosophy is a statement of
beliefs that flows from and is congruent with the
institution‘s philosophy.

 The belief system of the nursing philosophy should

reflect the nursing division member‘s ideas and ideals
for nursing and should be endorsed by others.
 COMPONENTS OF NURSING SERVICE
PHILOSOPHY
1. NURSING PRACTICE

2. PATIENT/ CLIENT

3. NURSES
PHILOSOPHY OF NURSING EDUCATION
 “Philosophy of nursing education is the written statement of
the believes, values, attitudes and ideas which the faculty as
a group agreed upon in relation to the nursing educational
programme such as health, disease, nursing, nurse, nursing
profession, education, learner, society, patient, nursing
education and preparation of nurses.
 Philosophy of f nursing education is a perfect combination
of nursing and philosophy of education,
 The philosophy of nursing and philosophy of education is
the
 application of the fundamental belief of nursing and
education in the field of nursing.
 FACTORS INFLUENCING PHILOSOPHY
OF NURSING EDUCATION
 The philosophical values and beliefs of the institution
 The environment where the education takes place
 The student and activities
 Health needs of the society
 The culture and background of the people
 Developments in nursing, medicine and allied fields
 Philosophy of nursing service administration
 The goals and objectives of the health care delivery system
 The disease pattern, the health awareness and health facilities
available
 The available resources in terms of man, money and materials
CONCLUSION
 Mission, vision, value statements, objectives and
philosophy act as a basis for any organization.
 So an administrator has to be vigilant while formulating
these