Introduction

Mahrukh Babar
136
• Multinational footwear and fashion accessory manufacturer
• It is based in Karachi, headquartered in Sheikhupura
• It is operating three business units
• It has five departments
• It’s culture is very friendly and family like.
• It serves 5 lac customers and employees more than 20,000 people.
Ali Iqbal
059
 Product Line

 The main products in its marketing mix are

general category of casual shoes, formal shoes,
sandals, kids’ shoes, men and women collection.
 Marketing Mix of Cat Shoes

 Product

 Cat Shoes is one of the most popular brands in the shoe industry having a
wide variety of footwear for all age groups.

 Cat Shoes product has recognition in Pakistan market due to its quality
according to their prices.
 Marketing Mix of Cat Shoes (Cont.)

 Price

 Cat Shoes offers its products at an affordable price especially at the high
cost it offers. Mass Marketing pricing is main strategy of Cat Shoes brand to
maintain its low prices for all its brand products.
 Marketing Mix of Cat Shoes (Cont.)

 Place

 The placement of products of Cat Shoes was done after an extensive market
research.

 Cat Shoe operates 2000 retail stores and manages a retail purchase in over 30 cities,
it also run 27 production facilities across 20 cities of the country.
 Marketing Mix of Cat Shoes (Cont.)
 Promotion

Seasonal Sales, discounted days are some strategies to grab more attention of
customers.

During non-seasonal time, Cat Shoes had focused to go advertising (Print and
Media) also nowadays they are also focusing over social media marketing.
Digital marketing is main part of campaign of Cat Shoes.
 VERTICAL AND HORIZONTAL
ANALYSIS OF BALANCE SHEET
ASMA TOOR
2016-142
 Vertical analysis of non current assets

vertical analysis of non current assets 2017 vertical analysis of non current assets 2016
15.87 2017 18
2016
15.64
16 16

14 14

12 12

10 10

8 8

6 6

4 4

2 0.47 2
0.02 0.37 0.50
0.02 0.35
0
0 property,plant and intangible assets long term investment long term deposit and
property,plant and intangible assets long term investment long term deposit and equipment prepayments
equipment prepayments
 Vertical analysis of current assets

vertical analysis of current assets 2017 vertical analysis of current assets 2016
40
35
201736.56 35
30
2016 31.94

30 25
25
20 17.61
20 16.42 14.71
15
15
10 7.58 10 6.64
5.77 6.41 5.60 6.13
4.54 5.18
5 5
0.00 0.78 0.02 0.00 0.27 0.57 0.02
0 0
ts de ed ed ts es ed t t s ts de ed ed ts es ed t t es
ar ra ur ur en bl ur en en nce ar ra ur ur en bl ur en en nc
p t c c a c m m a p t c c a c tm m a
re in se se ym ei
v ac st rn al e n e se ym ei
v ac s rn al
pa ck un un pa ec st ve ve kb pa
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s to - - r re i n go n s toc - - r re i n go n
nd s ts es er
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ea d eb a nc r tt oth in te th ndb e deb a nc rtt oth in te th ndb
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tra nds sh
u ef ca tra nds sh
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it sd it sd
p os und p os und
de ef de ef
xr xr
ta ta
 Vertical analysis of liabilities

vertical analysis of liabilities 2017 vertical analysis of liabilities 2016

80
70
2017 74.03
2016
80
70
72.50

60 60
50 50
40 40
30 30
17.23 18.23
20 20
10 6.25 10 6.70
1.05 0.79 0.01 0.47 0.80 0.43 0.00 1.10 0.83 0.01 0.50 0.79 0.45 0.00
0 0
l l s s n es gs l l s s es gs
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ha ha pita nu rm y ee re er bo fo ha ha pita nu rm y ee re er bo fo
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Iss Is
 Horizontal analysis of assets
Horizontal analysis of assets 2017

cash and bank balances 9.55

tax refunds due from the government

-2.90

short term -65.63

investment

interest accured
-2.18

other receivables 19.68

deposit and short term payments 43.41

Advances- unsecured 1647.03

trade debts- unsecured 17.03

stock in trade 20.00

store-100.00
and spare parts

long term deposit and prepayments 12.56

long term investment 0.00

intangible-17.60
assets

property,plant and equipment 6.42

-200 0 200 400 600 800 1000 1200 1400 1600 1800
 Horizontal analysis of liabilities
horizontal analysis of liabilities

-2.18 Provision for taxation

short term borrowings 0.00

-0.92
Trade and other payables

Deferred taxation 0.79

Deferred liability- employee benefits 5.38

long term deposits 0.00

Revenue reserve 7.05

Capital reserve 0.00

Issued, subscribed and paid up share capital 0.00

Authorized share capital 0.00

-4 -2 0 2 4 6 8
 Income
Statement
(Mazhar fareed
026)
Horizontal Analysis of Comprehensive Income Statement
2017
Horizontal Analysis
100%
90%
80%
70%
60%
2.75 -0.14 6.89 9.29 2.02 3.77 7.39 -37.23
50%
40%

Axis Title
30%
20%
10%
0%
s s t t s s e
le le r ofi os se se m
Sa fs
a
sP n C e n e n co
to io p p In
s os ut Ex Ex er
Co Gr i b e e r th
st
r tiv th O
Di ra O
si t
in
dm
A
Axis Title
 Vertical Analysis of the Comprehensive Income
Statement

V.A 2016 V.A 2017

70
2016 60
57.28
2017
60

50 42.72
50

40
40
28.83
30
30 58.93 21.37
Axis Title

Axis Title
20 41.07 20

27.59 6.32
10 20.09 10
1.14 0.44
6.36 0
0 1.13 0.71
s es t st es es e le
s es fit st es es e
le l ofi Sa al ro Co ns ns co
m
Sa sa Pr Co ns ns om fs s P n e e In
of s n
xp
e
xp
e nc
to os io xp xp
os tio rI s ut eE rE er
st
Gr bu
E
er
E e Co Gr rt ib v e th
Co ri ti ve th
th s ti th O
st ra
O Di ra O
Di st
O i st
in
i in
m
Ad
m Ad
Axis Title
Ratio analysis
(Ghashia Razzaq
143)
 LIQUIDITY RATIOS:
 
Formulas
  ‘000 2017 2016 Competitor

Current ratio Current assets 7930147 3.55 3.35 1.13

Current liabilities 2235773      
 

Quick ratio Current assets – 7930147- 1.99 2.06 0.66

stock 3482354
Current liabilities 2235773      
 

A/R turnover Net sales 15496810 12.5 9.2 7.72

Average debtors 1239150      
 

Days to collect average 365 days 365 29.2 39.7 47.3

A/R
  A/R turnover rate 12.5      
 
Inventory turnover COGS 8875974 2.78 3.03 5.22

Average inventory 3192128      

 

Days to sell average 365 days 365 131.3 120.4 70

inventory
Average inventory 2.78      
turnover rate
 
 PROFITABILITY RATIOS:
Profit margin Net profit 1522530 0.098 0.096 0.037

Net sales 15496810      

 
Asset turnover Net sales 15496810 1.66 1.74 1.46

Average total 9304441      

assets
 
Return on assets Profit margin *   0.163 0.167 0.05
asset turnover
 
Gross profit ratio Gross profit 6620836 0.43 0.41 0.17
  15496810      
Net sales
 
Operating expense Operating expenses 4468131 0.3 0.27 0.12
ratio
Net sales 15496810      
 
Return on stock Net income 1522530 22% 22.7% 19.05%
-holders equity
Average C.S holder 7126724      
equity
 
Earnings per share Net income 1522530 201.65 190.74 74.56

Average No of C.S 7560      

outstanding
 
Price-earnings ratio Current stock price 1530 7.5 8.02 10.05

  Earnings per share 201.65      

 
SOLVENCY RATIOS:

Debt to asset Total liabilities 2235773 0.23 0.25 0.70

ratio
Total assets 9524326      
 

Debt to equity Total liabilities 2235773 29.6 29.95 11.14

ratio
Average share capital 75600      
 

Times interest Income before 2220158 55.66 53.60 4.05

interest and taxes
earned
  Annual interest 39888      
expense