SQUADRON

What is Affiliate Marketing?

Affiliate Marketing
INTRODUCTION

● Online marketing process.

● Allows merchant to effectively expand reach and brand
marketing.
● An ideal partner to online retailers.
● Paid only on commission.
● It works as a virtual platform.

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Key players
1. Affiliate (publisher)
2. Merchant (advertiser)
3. Affiliate network
4. Consumers

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Affiliate Network
● An Affiliate Network acts as liaison between affiliates and
merchants.
● Allows to find merchants which are suitable for their site.
● Expands reach to their target audience.
● Services include tracking technology, reporting tools,
payment aggregation.
● No cost for affiliate to join. 5
Examples of Affiliate Networks
Pepper jam
https://www.pepperjam.com/

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Benefits

● Affiliate marketing is performance based

● It helps broaden your audience
● Affiliates can boost your reputation
● Its cost effective
● Affiliates can rapidly scale your traffic and sales

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How does it work?
1. Website Creation
● Domain name
● Business email address
● Website building software
● Website hosting
● Logo design
● High quality images and image editors

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2. Choosing a topic (Niche)

● Narrow down the market and products you are going to

sell
● Makes it easier to add content in website

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3. Build content on your website

● Create structure of the article

● High quality and original
● Choose right keywords

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4. Find offers

● Lucrative commission

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5. Add your ADS/links

● Direct customers into merchants page

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6. Setup a clear call to action for your traffic

● Clicking on the link redirects customers and affiliate earns

commission

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7. It’s time to get paid

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Affiliate commission model

● Pay per performance (Revenue share )

● Pay per lead
● Cost per click

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Challenges

● Some upfront financial investment

● Technical implementation required
● Must communicate with affiliates
● Build up over a time, not a quick fix

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Affiliate Marketing-Pros
● Minimal investment
● Easy to start
● Market-ready audience
● Work from anywhere as digital nomads
● Promote complementary products

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Affiliate Marketing-Cons

● Need a lot of patience and hardwork

● Uncertainty
● High competition
● Working as a third party

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CONCLUSION
● Good way to earn a living
● Has huge potential to grow
● Helps to expand business

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Reference
● www.neilpatel.com
● www.investopedia.com/terms/a/affiliate-marketing.asp
● www.wikihow.com

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THANK YOU

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