Corporate Social Responsibility

Faculty - Md. Monirul Islam (Rajib)

Asst. Professor,
Dept. of Apparel Manufacturing & Technology
(AMT)
4 Years of Industrial Experience
5 Years of Teaching Experience
M.Sc. in Textile Engineering (Apparel)
MBA in Product & Fashion Merchandising
B. Sc. (Hon’s) in Apparel Manufacture & Technology (AMT)
E-mail: monirulislam@buft.edu.bd
 Corporate Social Responsibility

Course Title : Corporate Social Responsibility

Course Code : CSR 4203
Total Credit : 3 (including exams)
 ASSESSMENT METHOD

• Attendance:10
• Class test:10
• Assignment:10
• Mid term exam: 30
• Final exam: 40
 Introduction to
Corporate Social Responsibility
4

The course will cover following five areas:

Corporate Social Responsibility (CSR)
Sexual and Reproductive Health Rights (SRHR)
Innovative Leadership
Sustainable Development
Business Strategy
 Introduction to
Corporate Social Responsibility
5

After completing the course the students:

Have a clear understanding of sustainability challenges on
both the global level as well as for the RMG sector in
Bangladesh.
Have a clear understanding of the concept of CSR and the
driving forces behind it.
Are able to give arguments why the RMG Sector in
Bangladesh should put CSR into practice and have ideas on
how to realize this.
 Introduction to
Corporate Social Responsibility
6

Contents:
1. Business trends in a globalized world
2. Glance at the RMG sector in Bangladesh
3. Sustainable development
4. The concept of CSR
5. Innovative leadership
6. Human rights and labor issues
7. Sexual Reproductive Health Rights (SRHR)
 Introduction to
Corporate Social Responsibility
7

Contents:
8. Business and the environment
9. Green production
10. Factory visit (Optional)
11. CSR throughout the value chain
12. Implementing CSR
13. Recap and e-game
14. The story of a product
 Introduction to
Corporate Social Responsibility
8

Block No: 1
Chapter Title: Business trends in globalized world
Background of Globalization
9
 Background of Globalization
10

There was a time when most regions were economically

self-sufficient. Locally produced foods, fuels and raw
materials were generally processed for local consumption.
Trade between different regions was quite limited.
Today, the economies of most countries are so
interconnected that they form part of a single,
interdependent global economy.
 Background of Globalization
11

1. Globalization is broadly defined as - ‘Increasing

worldwide integration and interdependence based on
the flow across national borders of goods, services,
capital, people, ideas, cultures, and values’.

(Source: Business trends 2014, Deloitte university press)

 Background of Globalization
12

2. “Processes by which goods, services, capital, people,

information, and ideas flow across national borders.”
3. “Trend toward greater economic, cultural , political, and
technological interdependence among national
institutions and economies.”

2. Grewal, D., & Levy, M. (2009). Marketing. New York: McGraw-Hill Companies, Inc.
3. Wild, J., Wild, K., & Han, J. (2008). International Business: The Challenges of
Globalization. Upper Saddle River, NJ: Pearson Prentice Hall.)
 Aspects and characteristics of
globalization 13

Four basic aspects of globalization:

(Source: IMF (2000))

 Aspects and characteristics of globalization
14

Two Characteristics:
Denationalization- national boundaries becoming less
relevant.
Internationalization- entities cooperating across national
borders.

Wild, J., Wild, K., & Han, J. (2008). International Business: The Challenges of Globalization.
Upper Saddle River, NJ: Pearson Prentice Hall.
 Questions for class
15

Please think
of four
reasons for a
company to
go overseas?
 Causes of globalization:
Improved communications
16

1. The development of communication

technologies such as internet, email and mobile
phones have been vital to the growth of
globalisation because they help multinational
companies (MNCs) to operate throughout the
world.
2. The development of satellite TV channels such
as Sky and CNN have also provided worldwide
marketing avenues for the concept and
products of globalization.
 Causes of globalization:
Improved communications
17

3. The development of refrigerated and container transport, bulk

shipping and improved air transport has allowed the easy mass
movement of goods throughout the world. This assists
globalisation.
 Causes of globalization: Free trade
18

4. MNCs and rich capitalist countries have always promoted

global free trade as a way of increasing their own wealth and
influence.
5. International organisations such as the World Trade
Organisation and the IMF also promote free trade.
 Causes of globalization: Global banking
19

6. Modern communication technologies allow vast amounts of

capital to flow freely and instantly throughout the world.
7. The equivalent of up to $US1.3 trillion is traded each day
through international stock exchanges in cities such as New
York, London and Tokyo.
 Causes of globalization: Global banking
20

8. The rapid growth of big MNCs such as Microsoft, McDonalds

and Nike is a cause as well as a consequence of globalization.
 Causes of globalization: Global banking
21

8. The rapid growth of big MNCs such as Microsoft, McDonalds

and Nike is a cause as well as a consequence of globalization.
 The positive effects of globalization
22

1. Food supply is no longer tied to the seasons. We can buy food

anywhere in the world at any time of the year.
 The positive effects of globalization
23

2. Establishment of efficient market in an equilibrium conditions

3. Outsourcing has lowered the selling price which results in
increased demand and affordability.
 The positive effects of globalization
24

2. Establishment of efficient market in an equilibrium conditions

3. Outsourcing has lowered the selling price which results in
increased demand and affordability.
 The positive effects of globalization
25

4. Production processes can be moved from developed to developing

countries where costs are lower.
 The positive effects of globalization
26

5. Due to globalization many MNCs have increased their investments

throughout the world. This means thousands of people are getting
highly paid jobs and enjoy a higher standard of living than was
possible earlier.
6. It also helps countless people in developing countries to sustain
their families’ livelihoods.
 The positive effects of globalization
27

7. Greater competition among producers resulting from globalization

may lead to increased consumers’ choice.
8. Consumers can get new goods more quickly due to global faster
transportation system.
 The positive effects of globalization
28

9. The know-how also comes into developing countries due to

globalization for the innovations happened in the Western
world.
10. One of the most powerful effects of globalization is the spread of
education.
 The negative effects of globalization
29

1. In the global economy jobs are becoming more temporary and

insecure.
2. More trade means more transport which uses more fossil fuels and
causes pollution.
3. Climate change is a serious threat to our future.
 The negative effects of globalization
30

4. Companies overuse natural resources like water and soils

5. Websites such as YouTube connect people across the planet. As the
world becomes more unified, diverse cultures are being ignored.
6. MNCs can create a monoculture as they remove local competition
and thereby force local firms to close.
 Conclusions
31

1. Globalization is caused by:

 Improved and accessible communications

 Improved and faster logistics

 Free Trade Agreements

 Global financial system

 Expansion of MNCs

2. Results in more international business

 Conclusions
32

1. Globalization is caused by:

 Improved and accessible communications

 Improved and faster logistics

 Free Trade Agreements

 Global financial system

 Expansion of MNCs

2. Results in more international business

 Conclusions
33

3. For the RMG sector in Bangladesh this gives advantages:

 Conclusions
34

4. For the RMG sector in Bangladesh their however are risks too: