The Seven C's of Effective Communication

The Seven C’s of
Effective
Communication
1
INTRODUCTION
- The Brutal Facts

- Objectives
- Concepts of Communication
- Effective Communication
- Processes of Communication
Thursday, July 30, 2020 Application of the Seven Cs of Effective 2

Communication Skills
INTRODUCTION

INTRODUCTION

Objectives
 understanding the meaning of communication
 learning ability to communicate with different

people.
 Learning to build rapport.
 learning ability to work harmoniously with

others
 Evaluate and accept responsibilities.
THE CONCEPT OF COMMUNICATION
Communication is defined as the process of

transmitting and receiving ideas, information, and
message.
In every day language, it is an act of giving and
receiving information.

The Concept of Communication (ctd.)
In any given organization, communication presumes the

following:
Transmission of information from top-down
Transmission of information from bottom-up
Transmission of information horizontally; and
Transmission of information across organization

EFFECTIVE COMMUNICATION
 Communication is said to be effective when the

receiver understands the same meaning that the
sender intends to convey.
 In other words, Excellent or effective
communication is the ability to receive a
transmitted message by the sender and have the
receiver be able to replicate the form and intent
of the message in the receiver's mind.”

MURPHY’S 7C’s OF EFFECTIVE COMMUNICATION
- Clarity
- Completeness
- Conciseness
- Consideration
- Correctness
- Concreteness
- Courtesy
…MURPHY’S SEVEN C’s
These principles provide guidelines for choice of

content and style of presentation, adapted to the
purpose and receiver of your message.

CLARITY…

CLARITY…
Clarity demands the use of simple language and

easy sentence structure in composing the
message
Clarity, therefore, can be achieved by taking pains

to write to serve the purpose rather than to
impress readers

CLARITY – Case Study…

CLARITY –
Although it is appropriate to use

technical terms and business
jargon in some professional
situations, avoid their use when
reader is not acquainted with the
terminology
Construct effective sentences and

paragraph
When you have the choice between

a long word and a short word,
choose the short familiar word

COMPLETENESS…
Completeness means the message must bear all the

necessary information in order to provoke the desired
response
Communication senders need to assess message from

eyes of the receivers to be sure they have included all the
relevant information

COMPLETENESS- Case Study…

COMPLETENESS – Guidelines…

CONCISENESS…

CONCISENESS…
It has the following features:

o It is both time-saving as well as cost-saving.
o It underlines and highlights the main message as
it avoids using excessive and needless words.
o Concise communication provides short and
essential message in limited words to the
audience.
o Concise message is more appealing and
comprehensible to the audience.
o Concise message is non-repetitive in nature.

CONCISENESS…
To be able to convey concise message, the following

are questions you should ask yourself
o Are there any adjectives or “filler words” that you can

delete? When it is not necessary, you can delete words like
“for instance”, “you see”, “kind off” , “literally”
o Are there any unnecessary sentences?
o Have you repeated the point several times in various ways?
This would help reduce aimless verbiage,

unnecessary details and heavy paragraphs.

CONCISENESS…

CONCISENESS…
 Strictly adhere to the purpose of message
 Avoid unnecessary repetition
 Cut out undesirable phrases and merge them together
into one or more sentences

 Avoid long introduction
 Wordy message do not create positive impression

CONSIDERATION…
 Consideration implies “stepping into the shoes of

others”.
 It demands putting oneself in the place of the
receiver while composing a message.
 It refers to the use of positive attitude,
emphasizing positive pleasant facts and
visualizing the readers problems, desires,
emotions and response

CONSIDERATION…
The writer must take the receiver of the

message into consideration
o the receiver’s view points,
o background,
o mind-set,
o education level, etc.

CONSIDERATION…
 The encoder/writer must make an attempt to

envisage his decoder/receiver, their
requirements, emotions as well as problems.
 He should ensure that the self-respect of the
audience is maintained and their emotions are
not at harm

CONSIDERATION – Case Study…

CONSIDERATION – Case Study…
Writers should show optimism towards their audience by

emphasizing “what is possible” rather than “what is impossible”.
CORRECTNESS…

CORRECTNESS
“...before the last recruitment exercise conducted for

Academic staff , the staff strength of the University is a
total of 442 which is made up of 36 Academic Staff, 243
Senior Staff and 143 Junior Staff cutting across 21 states
of the federation.”
You will notice that the break down does not add up to the total
number stated. This immediately creates doubts in the mind of the
reader of the message
Efforts must be made to avoid errors in spellings,

punctuations, etc.

CONCRETENESS *CONTRIBUTION

CONCRETENESS

COURTESY

CONCLUSION
 Think of how often you communicate with people

during your day. You write letters, facilitate
meetings, create reports, send e-mails, devise
presentations, debate with your colleagues… the
list goes on. It is evident that we run our entire
administration by communicating. It is therefore
important to provide a huge boost to our
productivity by making sure that we communicate
in the clearest, most effective way possible.
Thursday, July 30, 2020 33

CONCLUSION
 This would be our means to the end, which is

ensuring that the administrative systems in our
institutions thrive rather than fail for ineffective
communication
34

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The Seven C’s of

- The Brutal Facts

Thursday, July 30, 2020 Application of the Seven Cs of Effective 2

Thursday, July 30, 2020 Application of the Seven Cs of Effective 3

Thursday, July 30, 2020 Application of the Seven Cs of Effective 4

 understanding the meaning of communication

 learning ability to communicate with different

 learning ability to work harmoniously with

Communication is defined as the process of

Thursday, July 30, 2020 Application of the Seven Cs of Effective 6

In any given organization, communication presumes the

Thursday, July 30, 2020 Application of the Seven Cs of Effective 7

 Communication is said to be effective when the

Thursday, July 30, 2020 Application of the Seven Cs of Effective 8

These principles provide guidelines for choice of

Thursday, July 30, 2020 Application of the Seven Cs of Effective 10

Thursday, July 30, 2020 Application of the Seven Cs of Effective 11

Clarity demands the use of simple language and

Clarity, therefore, can be achieved by taking pains

Thursday, July 30, 2020 Application of the Seven Cs of Effective 12

Thursday, July 30, 2020 Application of the Seven Cs of Effective 13

Although it is appropriate to use

Construct effective sentences and

When you have the choice between

Thursday, July 30, 2020 Application of the Seven Cs of Effective 14

Completeness means the message must bear all the

Communication senders need to assess message from

Thursday, July 30, 2020 Application of the Seven Cs of Effective 15

Thursday, July 30, 2020 Application of the Seven Cs of Effective 16

Thursday, July 30, 2020 Application of the Seven Cs of Effective 17

Thursday, July 30, 2020 Application of the Seven Cs of Effective 18

It has the following features:

Thursday, July 30, 2020 Application of the Seven Cs of Effective 19

To be able to convey concise message, the following

o Are there any adjectives or “filler words” that you can

This would help reduce aimless verbiage,

Thursday, July 30, 2020 Application of the Seven Cs of Effective 20

Thursday, July 30, 2020 Application of the Seven Cs of Effective 21

 Strictly adhere to the purpose of message

 Avoid unnecessary repetition

 Cut out undesirable phrases and merge them together

into one or more sentences

 Wordy message do not create positive impression

Thursday, July 30, 2020 Application of the Seven Cs of Effective 22

 Consideration implies “stepping into the shoes of

Thursday, July 30, 2020 Application of the Seven Cs of Effective 23

The writer must take the receiver of the

Thursday, July 30, 2020 Application of the Seven Cs of Effective 24

 The encoder/writer must make an attempt to

Thursday, July 30, 2020 Application of the Seven Cs of Effective 25

Thursday, July 30, 2020 Application of the Seven Cs of Effective 26

Writers should show optimism towards their audience by

Thursday, July 30, 2020 Application of the Seven Cs of Effective 28

“...before the last recruitment exercise conducted for

Efforts must be made to avoid errors in spellings,

Thursday, July 30, 2020 Application of the Seven Cs of Effective 29

Thursday, July 30, 2020 Application of the Seven Cs of Effective 30

Thursday, July 30, 2020 Application of the Seven Cs of Effective 31

Thursday, July 30, 2020 Application of the Seven Cs of Effective 32

 Think of how often you communicate with people

Thursday, July 30, 2020 33

 This would be our means to the end, which is

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