Chapter 2

The roles of Technologies

& Innovative
Entrepreneurship
BBMK 3113
Dr TAN Shen Kian
教学背景
What is Technology?

• Technology can
be knowledge of how to
do things.

• Technological systems
use technology by taking
something, changing it,
then producing a result.
 教学背景
What is Technology?

1. Ease of Access to Information

2. Saves Time
3. Ease of Mobility
4. Better Communication Means
5. Cost Efficiency
6. Innovation In Many Fields
7. Improved Banking
8. Better Learning Techniques
9. Disable-d, Are Now Able-d
10. Artificial Intelligence
 教学背景
What is Innovation?

“Innovation is the creation of something that improves the way we live our lives”
Barack Obama.

“Innovation is change that creates a new dimension of performance.” 

Peter Drucker.

“Innovation is the creation, development and implementation of a new product,

process or service, with the aim of improving efficiency, effectiveness or
competitive advantage.” 
Government of New Zealand
 教学背景
What is Innovation?

The gasoline-powered automobile Wireless Telegraphy

The electric welding process of Elihu

Thomson
 教学背景
What is Innovation?

Advanced Renewable
The Internet robotics energy
of Things
Next-
generation
Automation of
genomics
knowledge work
Autonomous &
near-autonomous
Advanced vehicles
materials

Energy
Mobile storage
Internet
Cloud technology 3D printing
教学背景
What is Innovation?
Innovation Taxonomy
教学背景
What is Innovation?

Types of Innovation

Marketing Innovation

Architectural Innovation
Business Model Innovation

Process Innovation
Technological Innovation

Product Innovation

Social Innovation
Service Innovation
 教学背景
What is Innovation?

Nonaka & Takeuchi Knowledge Spiral. Nonaka and Takeuchi, 1995. The Knowledge- Creating Company.
 教学背景
What is Innovation?

Open innovation. Chesbrough (2003) "Open Innovation: The New Imperative for Creating and Profiting from Technology".
教学背景
What is Innovation?
Closed innovation principles
• The smart people in the field work for us.
• To profit from R&D, we must discover it,
develop it, and ship it ourselves.
• If we discover it ourselves, we will get it to
the market first.
• The company that gets an innovation to the
market first will win.
• If we create the most and the best ideas in
the industry, we will win.
• We should control our IP, so that our
competitors don't profit from our ideas.
Open innovation principles
• Not all the smart people in the field work
for us. We need to work with smart
people inside and outside the company.
• External R&D can create significant value:
internal R&D is needed to claim some
portion of that value.
• We don't have to originate the research
to profit from it.
• Building a better business model is better
than getting to the market first.
• If we make the best use of internal and
external ideas, we will win.
• We should profit from others' use of our
IP, and we should buy others' IP
whenever it advances our business
model.
教学背景
What is Innovation?
教学背景
Tutorial Question

1. Suggest a recent technology that now allowing people to do a thing

that they previously cannot.

2. Explain how Cloud technology increase employee mobility and

efficiency

3. Provide an example of social innovation. Discuss how the innovation

generate income.

4. Evaluate the possibility of facilitate academic-industry collaboration in

Malaysia.
Thank You