Marketing strategies of Cadburys

Profit
Survival
maximization

Growth Diversification

Sales Improving the

maximization product image
Survival : The most basic of all the strategies
Profit maximization : Often the reasons why firms
exists
Growth : The overseas sale or expansion of new
products
Diversification : Spreading the business risk by
reducing dependence on one product
Sales maximization : increasing the sales
Improving the product image : by launching a new
brand of product or logo and creating attractive
packaging
Two major strategies followed by Cadbury
: India

1. Targeting the adult segments : Emotional

appeals are used in advertisements and are
focused on the relationship where parents gift
their children Dairy Milk to express their love
2. Getting in roots of our tradition: During Diwali ,
Rakshabandhan Cadburys introduce special
celebrations chocolates with catchy slogans
such as “kuch mithai ho jaye” meaning when
you want to eat sweets go for Cadbury 