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  • Business Orientation Plan: Jaipuria Institute of Management

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    SAURABH RAI Student, Jaipuria Lucknow
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    This document outlines a business orientation plan for a khadi mask manufacturing start-up located in rural India. The start-up aims to provide employment for women while reducing biomedical waste and supporting local khadi production. Key aspects of the plan include using all-female workers to handmake reusable, breathable cotton masks. The start-up hopes to receive loans totaling Rs. 400,000 to purchase land, materials, and pay 50 employees. Marketing efforts will include free samples, social media promotion, and partnerships with non-profits. The document reviews the product details, production process, resources, costs, competition and thanks the reader.

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    Business orientation plan of khadi mask A start up

    Original Title

    BUSINESS ORIENTATION PLAN

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    This document outlines a business orientation plan for a khadi mask manufacturing start-up located in rural India. The start-up aims to provide employment for women while reducing biomedical waste and supporting local khadi production. Key aspects of the plan include using all-female workers to handmake reusable, breathable cotton masks. The start-up hopes to receive loans totaling Rs. 400,000 to purchase land, materials, and pay 50 employees. Marketing efforts will include free samples, social media promotion, and partnerships with non-profits. The document reviews the product details, production process, resources, costs, competition and thanks the reader.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    7 views12 pages

    Business Orientation Plan: Jaipuria Institute of Management

    Uploaded by

    SAURABH RAI Student, Jaipuria Lucknow
    This document outlines a business orientation plan for a khadi mask manufacturing start-up located in rural India. The start-up aims to provide employment for women while reducing biomedical waste and supporting local khadi production. Key aspects of the plan include using all-female workers to handmake reusable, breathable cotton masks. The start-up hopes to receive loans totaling Rs. 400,000 to purchase land, materials, and pay 50 employees. Marketing efforts will include free samples, social media promotion, and partnerships with non-profits. The document reviews the product details, production process, resources, costs, competition and thanks the reader.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 12

    JAIPURIA INSTITUTE OF

    MANAGEMENT

    BUSINESS ORIENTATION PLAN

    Khadi Mask Manufacturing


    Start-up
    (Batch: 2020– 2022)

    Faculty Guide: Prof. Preetam Date: 4 AUGUST 2020


    By: Madhumita Pal
    Suman (PGDM)
    Contact number: 7376333523
    What made me think about this
    start-up?
    Objective

    • Reduce biomedical waste


    • Save surgical masks for professionals
    • Employment generation
    • Women empowerment
    • Sustainable development
    Why Khadi mask manufacturing
    business?

    • Khadi has historical significance -


    Swadeshi Movement
    • Make in India initiative
    • Vocal for local
    What makes our start-up different
    from others?

    • All women initiative


    • Masks are made using all the safety
    measures
    • Rural area setup
    • Partnering with a non-profit organization
    for creating awareness
    • Help India become independent (Aatma-
    nirbhar)
    About our product

    • Available in two sizes i.e. adult and kids


    • Double layered
    • Breathable and comfortable
    • Handmade and washable
    • Long term utility
    • Sustainability
    How the masks are made?

    • Works in a group of four or five following


    social distancing norms.
    • Process of making mask includes-
    • Measuring and cutting
    • Assembling and stitching
    • Adding elastic ear loops or fabric ties
    • Packaging
    Key resources

    • Land and Building-


    • Own building in Dhaniakhali
    • Financial resources-
    • Loan-
    • ₹300000 using Pradhan Mantri Mudra Yojna.
    • ₹100000 investment from own pocket
    • Workers- 50
    • Khadi cloth-
    For adults-
    15.5” long and 8.5” wide
    For child-
    13.5”long and 6.5” wide
    Promotional activities

    • Free samples
    • Social media marketing- Facebook,
    Instagram, etc
    • Non profit organization
    Cost structure
    Competition

    • Bello fox
    • Khadi essentials
    • Fabric pandit and many more
    Thank You!
    THANK YOU
    Name

    Phone

    Email

    Website

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