Bobby Hajjaj (BHJ)

Senior Lecturer, Department of Management

School of Business and Economics

North South University.

Subject: Submission of report on ‘Amader School’s entry-strategy into the e-learning

industry.

Sir,

I can’t thank you enough for giving me the opportunity to submit a report on the entry-strategy
plan for ‘Amader School’. This report has been prepared as per the requirements and instructions
you have provided in class. I have put in my best effort to make this report a successful one. This
report gave me a great opportunity to learn something that could help us in the future, and I really
hope that it will meet your expectations.

“This report, and the investigation behind it, was prepared under your direct supervision. I
pledge that under no circumstance will any part of it be reproduced for any reason, shared
with anyone else, or uploaded to any internet website without your written consent.
Furthermore, I pledge that this report has not been submitted to any other faculty member
of North South University.

Yours obedient,

Sourav Nath (16118756030) ____________________

First and foremost, I'd like to thank the Almighty God for allowing us to successfully complete

this report. I am extremely grateful to our honorable course instructor, Bobby Hajjaj, for

providing us with helpful advice on how to write a strategic management report. It would not

have been feasible for me to create such an insightful report without his invaluable advice. This

report has been written solely to fulfill our academic objectives. It is not permitted to be used

for any other purpose. I am not liable for any problem that arises as a result of reading this

report. It is strongly advised not to follow the implementation of this report in real life. Some of

the work shown here is predicated on assumptions. It was created entirely for educational

purposes, and it was not designed to deal with real-life commercial situations. I'd like to thank

the readers in advance for their patience in reading this report. I hope that the errors in this

report may be forgiven.

'Amader School' is a successful shadow education center (Coaching) that is attempting to
provide academic assistance in Dhaka. Md. Fahad Hossain, who established this shadow
education institution in 2010 with a single class room setup. Amader School gained prominence
in Dhandmondi, Dhaka, over time. Amader School purchased its Facebook and YouTube
activities on June 1, 2013 in order to serve more students from all across Bangladesh. The main
reasons for putting the organization on the internet were to provide quality education to pupils
who could not live in Dhaka and to raise Amader School's brand awareness.

Md. Fahad Hossain, the owner of Amader School, recently announced plans to enter the Ed-tech
industry with a competent corporate organization, so that kids from all over Bangladesh can
receive quality education and academic requirements. Amader School's initial goal is to bring its
offline activities online. Academic classes are available to students via the application and the
official website. If the trial business model is successful, Amader School will consider expanding.

Students can receive outstanding educational help from their home, according to Amader
School's strategy. Students can save time and money by purchasing academic and entrance
courses from Amader School.

In the following section, I will present entry-strategies for bringing the brand's success in the
Edtech industry. I will attempt to portray a fool-proof business plan using the trimmings of the
strategy I acquired in class. So that Amder School can develop a clear strategic plan for entering
the Edtech business. Before implementing the complete plan, we will run some trial version of
it then the improved version will be implanted in the future.
 Table of Contents
STRATEGIC VISION ..................................................................................................................................................... 6

Mission: ....................................................................................................................................................................... 6

Vision: .......................................................................................................................................................................... 6

Values: ......................................................................................................................................................................... 6

SWOT ANALYSIS........................................................................................................................................................... 7

STRATEGIC VISION
Mission:
Amader School's primary goal is to provide quality education available and free to all students
in Bangladesh.

Mission Statement: becoming one of the most popular educational platforms in

Bangladesh.

Vision:
The current long term goal is to eradicate geographical and economic obstacles between
students and excellent education in Bangladesh and around the world, in order to reach all 6.2
million students, schools, and institutions. The entire process will be automated, and everyone
will have a customized experience based on their needs.

Vision Statement: The 'Amder School' Believe in the power of one-on-one learning, which
meets each child's unique learning requirements and enables kids to be fully engaged in
their education and active, lifelong learners.

Values:
Core Values: The operation of 'Aamder School' is guided by six basic values:

 Stop complaining and start repairing,

 Both experience and guidelines are essential,
 Education for all,
 Express ownership and responsibility,
 Scale and speed,
 Always follow up and,
 Proactive is preferable than reactive.
Core Purpose: ‘Amader School’ started its journey to destroy all kinds of barriers of ensuring
quality education to all across Bangladesh.
SWOT ANALYSIS
STRENGTHS
•High product quality.
•Strong brand recognition.
•Market Leadership position.
•Quality talent management.
•Strong customer group.
•Diverse product range.
•First mover advantage.
OPPORTUNITIES
•Growing digitalization in
Bangladesh.
•Untapped semi urban
bangladesh.
•Only tapped 5% of the
students.
WEAKNESSES
•Finding the cost effective sales
model is critical.
•Brand image is aligned with
the founder's image.
•The number of paid
enrolement is comparatively
lower.
•High lead time to produce a
content.
THREATS
•Business model could be
imitated.
•High cost of replacing existing
instructors or classes.
•Data privacy.
•Compitive pressure.