Where to go: Calcutta India

Way of expansion: Synergy business operation (MBA) with Indian Institute of Management, Calcutta.
Similar to Monash University Indian (Synergy with IIT Mumbai)

How we will expand: Initially we will merge with the Indian Institute of Management, Calcutta under
the ground field expansion then we will try to follow the green field expansion.

Why India:

Variables
Location proximity Friendly-lower.
Shared legal and political system Moderate, almost similar.
Business practices Moderate, almost similar.
Preferences and cultural proximity India Bangladesh
Egalitarianism High power distance High power distance
Uncertainty aversion Uncertainty averse Uncertainty averse
Individualism Individualistic Individualistic
Task orientation Relation oriented Relation oriented
Cultural context Mid Mid
Who will control the subsidiary country: Indian Institute of Management, Calcutta, due to the high
GDP and per capita income.

Can we get competitive advantage in INDIA?

Factor of condition Positive

Supporting industry Positive
Local demand condition Positive
Industry structure Positive
BCG Matrix Of NSU?

Relative Market Share

Stars SBU: Question Mark SBU:

 Marketing and International  Economics
Business  Management
 Human resource management  Accounting
Relative Market Growth

 Finance
 MBA
Cash Cow SBU: Dog SBU:
 Electrical and Computer Architecture
Engineering Civil and Environmental Engineering
 Law Mathematics and Physics
 Pharmaceutical Science Political Science and sociology
 English and Modern Language History and philosophy
Biochemistry and microbiology
Environmental Science and
management
Public Health