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Economics 2
Economics 2
Y3 Y1 Y2 Y
P
P2 C
P1 A
P3 B
AD
Y3 Y1 Y2 Y
The slope of the AD
• Aggregate demand shows the total demand in the economy
– it is NOT a simple aggregation of individual demand curves for
particular goods
– it is NOT a market demand curve.
• AD shows changes in demand when the price level for ALL
goods increases or decreases
– but NOT when the price of ONE good changes relative to the price
of another.
• When the general price level increases, we do NOT
substitute one good for another, rather we as a nation buy
FEWER goods and services.
Effects explaining the negative slope of AD
AD
Y
Y
Y2 Y1 Y
Shifts in Aggregate Demand
• If P changes, there is movement along the AD
curve
• If the components of AD change for a reason
other than a change in then price level, then AD
will shift
• If these changes lead to an increase in aggregate
demand, the AD curve shifts to the right
• Otherwise, the AD curve shifts to the left
Non-price factors affecting AD: C
Among the non-price factors that influence consumption are:
• expectations (or consumer confidence):
– of a change in prices
– of a change in income
– of shortages or abundance in the future
– about jobs and employment;
• changes in disposable income due to changes
– in personal income taxes
– in transfer payments
• The interest rate
– Has an impact on the consumption of durable goods
• the level of wealth
Non-price factors affecting AD: I
Major factors that influence investment are:
• interest rates
• business confidence (including “animal
spirits”)
• Government rules, regulations, licensing, etc.
Non-price factors affecting AD: G
The Government can affect aggregate demand
by conducting fiscal and monetary policy, i.e. by
changing:
• government spending
• taxes
• transfer payments
• money supply (influencing the interest rate)
Non-price factors affecting AD: NX
Net exports are influenced by the changes in:
• exchange rate of national currency
• foreign income
• domestic income
• tastes & preferences
• the relationship between domestic and
foreign prices.