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DEMAND
Course Instructor:
Dr. Abhisek Sur
Assistant Professor
Jindal Global Law School
O P Jindal Global University
Overview
• What are economic fluctuations? What are their
characteristics?
Economic
activity Business
cycle
Time
The Model of Aggregate Demand (AD) and
Aggregate Supply (AS)
6
Classical Economics—A Recap
▪ The Classical Dichotomy, the separation of
variables into two groups:
▪ Real – quantities, relative prices
▪ Nominal – measured in terms of money
• The four components of GDP (Y) contribute to the aggregate demand for goods
and services.
Y = C + I + G + NX
13
Why the AD Curve Slopes Downward
Y = C + I + G + NX P
Assume G fixed
P2
by govt policy.
To understand
the slope of AD,
P1
must determine
how a change in P AD
affects C, I, and NX.
Y
Y2 Y1
Result: C falls.
Suppose P rises.
▪ Buying goods & services requires more dollars.
▪ To get these dollars, people sell bonds or other assets.
▪ This drives up interest rates.
Result: Investment (I) falls
(Recall, I depends negatively on interest rates (r))
17
Why the Aggregate-Demand Curve Is
Downward Sloping
• With lower interest rates, both consumers and firms will find it
cheaper to borrow money to make purchases.
19
Why the Aggregate-Demand CurveIs
Downward Sloping
• This would cause the demand for money to shift in, causing interest rates to
decline
• Alternatively, the real money supply (M/P) rises, causing interest rates to fall.
P → M d → r → I → AE → Y
Shift of Aggregate Demand
• C increases when…
• There is an increase in consumer confidence, leading to more current consumption and less current
savings
• Taxes are cut leaving consumers with more income to spend (assuming Ricardian Equivalence doesn’t
hold!)
• Ricardian equivalence: when a government tries to stimulate demand by increasing debt-financed
government spending, demand remains unchanged. This is because the public will save its excess
money in order to pay for future tax increases that will be initiated to pay off the debt.
• I increases when…
• Business confidence rises, prompting firms to invest more for the future.
• G increases when…
• Government spending increases
• NX increases when…
• There is increased preference for domestically produced goods.
30
ACTIVE LEARNING 1
Answers
A. A ten-year-old investment tax credit expires.
I falls, AD curve shifts left.
B. The U.S. exchange rate falls.
NX rises, AD curve shifts right.
C. A fall in prices increases the real value of
consumers’ wealth.
Move down along AD curve (wealth-effect).
D. State governments replace sales taxes with new
taxes on interest, dividends, and capital gains.
C rises, AD shifts right.
31
How the Multiplier Makes the ShiftBigger
The Multiplier
Initially, an increase in
desired spending will shift
the aggregate demand
curve horizontally to the
right from a to b.
● multiplier
The ratio of the total shift in aggregate
demand to the initial shift in aggregate
demand.
Total increase in GDP from $50 billion rise in G
The Multiplier
• The higher the real wage rate, the smaller is the quantity of
labor demanded and the greater is the quantity of labor
supplied.
AS is:
▪ upward-sloping
in short run
Y
▪ vertical in
long run
39
Long-Run Aggregate Supply Curve
41
Long-Run Aggregate Supply
• In the long run, all resources are being efficiently utilized such that
unemployment equals the natural rate
Long-Run Growth and Inflation
2. . . . and growth in the Long-run
money supply shifts aggregate
aggregate demand . . . supply,
LRAS 1980 LRAS 1990 LRAS 2000
Price
Level
AD 1980
50
The Short-Run Aggregate Supply Curve
Aggregate Demand and Short-
Run Aggregate Supply
Price-Output
• In the short run, an increase in the overall level of prices in the economy tends to raise
the quantity of goods and services supplied.
• A decrease in the level of prices tends to reduce the quantity of goods and services
supplied.
• As a result, the short-run aggregate-supply curve is upward sloping.
Output-Price
• An increase in output leads to increase in employment.
• An increase in employment leads to a decrease in unemployment and, therefore, to
a decrease in unemployment rate.
• The lower unemployment rate leads to an increase in nominal wage.
• The increase in the nominal wage leads to an increase in the prices set by firms,
and, therefore, to an increase in the price level.
The Short-Run Aggregate SupplyCurve
The Great Depression, from 1929 to 1933: when deflation occurred and the aggregate
price level fell from 11.9 (in 1929) to 8.9 (in 1933), firms responded by reducing the
quantity
44 of aggregate output supplied from $865 billion to $636 billion in 2000 dollars.
Theories of Short-Run AggregateSupply
• Sticky-Wage Theory
• Sticky-Price Theory
Three Theories of SRAS
In each,
▪ some type of market imperfection
▪ Result:
Output deviates from its natural rate
when the actual price level deviates
from the price level people expected
57
1. The Sticky-Wage Theory
▪ Imperfection:
Nominal wages are sticky in the short run,
they adjust sluggishly.
▪ Due to labor contracts, social norms
58
1. The Sticky-Wage Theory
▪ If P > PE,
revenue is higher, but labor cost is not.
Production is more profitable,
so firms increase output and employment.
59
2. The Sticky-Price Theory
▪ Imperfection:
60
2. The Sticky-Price Theory
▪ Suppose the Fed increases the money supply
unexpectedly. In the long run, P will rise.
▪ In the short run, firms without menu costs can raise
their prices immediately.
▪ Firms with menu costs wait to raise prices.
Meantime, their prices are relatively low,
which increases demand for their products,
so they increase output and employment.
▪ Hence, higher P is associated with higher Y,
so the SRAS curve slopes upward.
61
3. The Misperceptions Theory
▪ Imperfection:
Firms may confuse changes in P with changes
in the relative price of the products they sell.
▪ If P rises above PE, a firm sees its price rise before
realizing all prices are rising.
The firm may believe its relative price is rising,
and may increase output and employment.
▪ So, an increase in P can cause an increase in Y,
making the SRAS curve upward-sloping.
62
What the 3 Theories Have in Common:
In all 3 theories,
Y deviates from YN when P deviates from PE.
Y = YN + a(P – PE)
Output Expected
price level
Natural rate
of output a > 0, measures Actual
(long-run) how much Y price level
responds to
unexpected
changes in P
63
What the 3 Theories Have in Common:
Y = YN + a(P – PE)
P
SRAS
When P > PE
the expected
PE
price level
When P < PE
Y
YN
Y < YN Y > YN
64
The Short-Run Aggregate Supply Curve:Summary
Aggregate Supply
• In short-run equilibrium,
real GDP can be greater
than or less than potential
GDP.
Long-Run Macroeconomic Equilibrium
• Long-run macroeconomic
equilibrium occurs when real
GDP equals potential GDP—
when the economy is on its
LAS curve.
• Along-run equilibrium is an
equilibrium in which potential
GDP equals real GDP.
• An above full-employment
equilibrium is an equilibrium in
which real GDP exceeds
potential GDP.
• Keep track of the short and long run equilibrium, and the
transition between them.
TWO CAUSES OF ECONOMIC FLUCTUATIONS
• In the long run, shifts in aggregate demand affect the overall pricelevel
but do not affect output.
3. . . . but over
time, the short-run
P A aggregate-supply
curve shifts . . .
P2 B
1. Adecreasein
aggregate demand . . .
P3 C
Aggregate
demand, AD
AD2
0 Y2 Y Quantityof
4. . . . and output returns Output
to its natural rate.
TWO CAUSES OF ECONOMIC FLUCTUATIONS
Long-run Short-run
aggregate AS2 aggregate
supply supply, AS
B
P2
A
P
3. . . . and
the price
level to rise.
Aggregate demand
0 Y2 Y Quantityof
2. . . . causes output to fall . . . Output
The Effects of aShift in Aggregate Supply
• Adverse shifts in aggregate supply cause stagflation - a period
of recession and inflation.
P3 C 2. . . . policymakers can
P2 accommodate the shift
A by expanding aggregate
3. . . . which P demand . . .
causes the
price level
to rise 4. . . . but keeps output AD2
further . . . at its natural rate.
Aggregate demand, AD
Price AS
level
AD
Qf
Real domestic output, GDP
Debates Over Aggregate Supply
Classical Theory
1. Achange in AD will not change output even in the short run because prices
of resources (wages) are very flexible.
2. AS is vertical so AD can’t increase without causing inflation.
A
D
AD1
Qf
Debates Over Aggregate Supply
Keynesian Theory
1. A decrease in AD will lead to a persistent recession because prices of
resources (wages) are NOT flexible.
2. Increase in AD during a recession doesn’t cause inflation
Price AS
level
AD
Qf
Real domestic output, GDP
Debates Over Aggregate Supply
Keynesian Theory
1. A decrease in AD will lead to a persistent recession because
prices of resources (wages) are NOT flexible.
2. Increase in AD during a recession puts no pressure on prices
Price AS
“Sticky Wages” prevents
level wages to fall.
The government should
increase spending to
close the gap
AD1 AD
Q1 Qf
Real domestic output, GDP
Debates Over Aggregate Supply
Keynesian Theory
1. A decrease in AD will lead to a persistent recession because
prices of resources (wages) are NOT flexible.
2. Increase in AD during a recession puts no pressure on prices
AD3
AD1 AD2
Q1 Qf
Real domestic output, GDP
The Ratchet Effect
A ratchet (socket wrench)
permits one to crank a
tool forward but not backward.
Intermediate range;
Multiplier reduces as economy
approaches full employment
P2
P1
Keynesian range;
full multiplier effect