INDCO: CHALLENGES OF

DESIGNING AND IMPLEMENTING

CUSTOMIZED TRAINING
 Learning Objectives
• The process of identifying training needs
• The responsibilities of the corporate learning function,
with a focus on the training manager’s role
• The factors that contribute to the effective design,
development, and implementation of customized
corporate training programs
• How to customize the design, content, pedagogy, and
structure of a training program according to participants’
requirements
• The reasons for choosing in-house versus outsourced
design and implementation of corporate training
programs
Case Summary
 About IndCo
IndCo was a Fortune 500 manufacturing company
with a commercial presence across 50 countries and
nearly 80,000 employees.

The company strongly supported employment equality

and continuing personal development of its
employees.

Emphasizes developing its employees’ professional

and personal competencies by various technical and
management programs
Challenges faced in MRD
The Revised proposal by Monica Mehta
(Training Manager)
List of Challenges faced by Training
Manager
Point of emphasis from Atul Pathak
Mehta’s Dilemma
 Training needs assessment
• Impacts the usefulness of training for the trainees, as
well as eventual performance benefits the organizations
gains from training.

• Affects the quality of the training program and the

effectiveness of training function.

• It leads to the identification of the objectives of training

program, its intended audience or eventual beneficiaries
(the trainees) and their improvement needs.
 Designing Effective Corporate Training
Programs
• Training Manager usually begins by trying to map the needs
onto an existing (standard) program that is on offer.

• If sufficient overlap exists between the training needs and an

existing program, then the manager is likely to offer that
training program as a solution to internal customer

• If existing program cannot satisfy the needs, the training

manager will likely to design a customized training program
 Factors to be considered while
determining a training program’s design
• Duration of the program
• Format used
• Chosen dates and venue
• Use of particular pedagogy
• Class size
• Class composition
 Managing Corporate Training
Experience
• Assessing training needs
• Understanding the entire portfolio of programs on offer
from training department
• Gap analysis
• Designing new training programs
• Keeping track of evolving business needs
• Networking with faculty members (in house and external)
• Learning about faculty members of their skills and areas
of expertise
• Playing the role of Project Manager at
times
• Ensuring all tasks associated with
implementation of any training program
• Choosing an appropriate training instructor
• Format of training program
In-house versus Outsourced training
delivery

Should organizations employ full-time

trainers at all, or should they always rely on
external faculty for training purposes?
 Reasons for choosing outsourced
v/s in-house training
Outsourced Training In-house Training

1. Cost considerations Relative costs

2. Lack of internal capability Core competence

3. Access to best practices and Specific and idiosyncratic training

talent
4. Internal trainers (although Capability and capacity constraints
capable) but unavailable
5. Focused approach End-to-end solution

6. Measurement and accountability Control issues

7. Organizational politics Return on investment

 Questions for discussion

Q1: What factors do training managers

need to consider when assessing the
training needs of an internal customer?
 What factors do training managers need to
consider when assessing the training needs of
an internal customer?

• Organizational characteristics
• Decision Makers’ characteristics
• Training Manager characteristics
 When deciding whether to complete a
training program in house or to outsource
some aspects of it, what factors and
perspectives should training managers
consider?
 When deciding whether to complete a training
program in house or to outsource some aspects
of it, what factors and perspectives should
training managers consider?

• Transaction cost economics

• Resource based view
• Economies of scale
 What is your assessment of MRD’s
requirements? Based on information
available, do you think the training
program will meet requirement?
 What is your assessment of MRD’s
requirements? Based on information available,
do you think the training program will meet
requirement?

Core requirements- Strategy formulation,

strategic thinking and scenario planning
Additional requirements- Team building
 Understanding and Determining
Learning Styles

• Visual

• Auditory

• Kineasthetic
 Theories of Learning
• Behaviorism

• Cognitivism

• Social Learning Theory (SLT)