Marketing for Behavioral Services 

Yvonne Rodriguez
 Why Behavioral Services?

   Most families are nervous or unsure when seeking counseling

services.
We would have to provide them information that we are there for
them. 
They should feel comfortable and at ease. They should know that we
are a trustworthy facility and everything is confidential and safe. 
 Let's Stand Out 
• There is no turning anyone away for services.
• We accept most insurances, and if we don't there are other options
to pay for services. 
• We are located in 12 different facilities. 
• Information is available on our website and social media sites.
Don’t forget that there are billboards around the thruway and in the
city. 
 Be Competative 
• Providing services other facilities do not offer, gives the company
the upper hand. Having multiple services provided in one facility
will increase the chance of consumers coming in. 
• Accepting most insurances and giving them a change to pay out of
pocket based on income gives the consumers flexibility on cost.
 Strengths Weakness
Accepts Most Insurances  Must see a counselor in order
Offers Programs Others do to see a psychiatrist 
not have There is a waiting list for
Offers same day assessments psychiatrist
There is no specialized
treatment 

SWOT 
Opportunity Threat 
Analysis Video and Telehealth Sessions Changes in state regulations
Law suits for violation of
Collaborations with other patient privacy 
facilities and charities
 How to promote the business?

  Use Online channels. Most people utilize technology for everything.

Having a up to date website can improve awareness of the company.

Having social media will also boost the chances of people visiting the

company website. 
 Step 1

WEBSITE – KEEP IT UP TO DATE

Step 2
Get the Word SOCIAL MEDIA- FACEBOOK,INSTAGRAM, AND TWITTER
Out 
Step 3
BILLBOARDS
FLYERS
BUSINESS CARDS
PERSONALIZED ITEMS
 Marketing Deduct $70,000
Large Billboard 1 year - $36,00 $34,000
( digital)
Medium Billboard 1 year -$10,800 $23,200
(not digital)
1-year $744 (daily $12,056
Social Media budget of $2)
Cost Business Cards $100 for approx.
5000
$11,956

Considerations Flyers $200 for approx.

500 flyers
$11,756

Custome Pens $85 for 500 pens $11,256

Custom Stress .50 cent per item $10,756
Balls (1,000)-$500
Website $6,000 $4,756
Management
 Price Product
Services are covered by Counseling sessions which
contracts made with includes sessions for
insurance companies.  adolescents and family
If there is no insurance, a therapy.
based on income agreement Psychiatrist sessions
The 4 Marketing can be arranged for
consumer. 

P's Place
12 different facilities across
Promotion
Website, Social Media,
Western New York.  Billboards, Flyers, and
Personalized items. 
 Take Control

  Taking control of the marketing plan will help improve the plans for

promotion. Monitoring the customer feedback, consumer activity, and

budgets will help guide the company with the best marketing decision. 
 References 

Armstrong, G. , Kotler, P. (2020) Marketing An Introduction 14th Edition Pearson Education Hoboken, NJ

Blue Line Media (2020) Billboard Advertising in Buffalo, NY retrieved from
https://www.bluelinemedia.com/billboard-advertising/buffalo-ny#:~:text=Buffalo%2C%20NY%20Billboard%20
Advertising%20Rates,Poster%20(Medium%20Billboard)%3A%20%24900
 
Law, T. (May 15, 2019) How much does Facebook advertising cost in 2020? Retrieved from
https://www.oberlo.com/blog/facebook-advertising-cost