Team:

College: IIM Calcutta Vaishnavi Ravi | 0047/55

Solution Theme: Agricultural Innovation/Agritech Shikhar Singhi | 0062/56
Deeksha Sinha | 0419/56
Contact: 8239822776
OPPORTUNITY IN
AGRICULTURE
Agriculture contributes about 14.4% to India’s GDP [Economic Survey 2018-19, PRS]. It is
the primary source of livelihood for about 58% of India’s population [IBEF]. Gross value
added by agriculture, forestry and fishing is estimated at upwards of USD 270 billion in
FY18
Land holdings in India are small and segregated, labour is inefficient and insufficient, and
there are excessive layers of middlemen between the farmers and the consumers
Private sector participation is redefining the sector through innovative solutions (such as
Big Data and Farm-as-a-Service) and making it more efficient via improved access to
technology, capital and entrepreneurial skills
Over the past 6 years, investment in the sector has increased 13-fold, with innovations in
precision agriculture, farmer platforms, rural fintech, B2B and B2C marketplaces [The
Ken]
 OPPORTUNITY CANVAS
The average farm size in India today is
Limited access to about 1.1 hectares. The small size of
quality seeds, Excessive layers
fertilizers, of middlemen each individual farm leads to farmers
pesticides having little or no bargaining power,
and middlemen are able to take
Small land
Lack of useful advantage of the gap and charge high
data for banks to
holdings CHALLENGES rely on commissions – both on the supplier as
IDENTIFIED well as buyer side
Limited market for Low scale of There is no exchange of information
information and production per
knowledge individual farmer
between farmers, and information
from external sources is scarce. This
leads to poor crop selection and
inefficient use of resources
 BUSINESS PLAN

Aggregation Connecting Data Collection Combining Services Feedback Loop

Aggregate farmers with Stakeholders The data we collect All FaaS services With a higher
small holdings through Connect farmer co- through our platform (including equipment bargaining power,
a virtual platform to operatives with can also be used by rental, soil testing, etc.) farmers can negotiate
create larger farmer co- suppliers for timely banks to alleviate risk can be linked to a single better prices and make
operative, thereby procurement of and manage credit platform with the good on their loans,
increasing their fertilizers, seeds and scores of loan farmer as the end thereby improving their
bargaining power. pesticides at market- applicants customer credit worthiness
determined prices