Professional Documents
Culture Documents
Value Chain
ppliers
i inputs; plants and cultivates food; crop is harvested and transpoted to mandi Production • Due to lack of information outdated machinery, seeds and techniques are being used.
mmission agents
d for the crops; government plays a role in fixing the minnimum price Market• In certain cases it takes days before the famer receives his money
agents, processors
or buying the crops from the commission agents. Resale• Processor has no contact with the farmer hence no method of quality control
the plants where they are processed, packed and sent to retailers Processing • A good distribution chain is required
They are the ones who sell the food products to the end users and generate revenues
Retail
Figure: The process matrix showing the fairly linear phase of agriculture production, processing and reselling considering
users, activities and details (Barth, et.al., 2006).
Source : Singh, 2004 Economic& Polotical Weekly The other side of Contract Farming
Most of the contracts are completely biased towards the
buyer company, with the farmers becoming completely
dependent on the contracting party. Crops being focused
The PAFC not only provided seeds purchased from
for non-local markets related to the processing company,
reputed companies like Adventa India and Pro-Agro, and
the farmer loses his local market and is effectively tied to
extension to contract growers, also promised to buy back
the contractor. With higher capital borrowed from the
the entire produce at pre-agreed prices through a tripartite
contracting agent, the farmer is again tied to the
agreement involving PAFC, the seed company through its
contractor. Private companies don't go for any long-term
dealer, and the farmer. But, by the harvesting season for
agreement with farmers. Often companies flout the terms
the contracted crops, the programme had run into rough
stated in the contract, some times using the fine print to
weather.
back out of predetermined prices."
Though contract farming has existed in Punjab for more
Than a decade now, this was the first time that the state
Because of their myopic view, the contracting firms
government became the intermediary between companies
generally end up worseningthe natural resource crisis as
and farmers.
most of the contracts are short term (one or two crop
cycles). The firms tend to look out for new growers and lands after squeezing out the fertility of the local resources,
particularly land and water. The firms are only interested
provision of inputs and production services, with a
in their profits and do not care for the costs of effects like
guarantees and fixed pricing structure. (Rani BN, 2007)
over-exploitation of groundwater, salination of soils.
Effects like soil fertility decline, and pollution are
Problems: In many cases, the contracting company will
externalised so far as the firm is concerned.
be a monopsony in that locality, with huge bargaining
power in their hands. Farmers generally bear most of the
Stake holders – Companies risk, which in case of Unsuitable technology and crop
For a corporate, the objective of contract farming is to incompatibility ruins him. There is also scope for
integrate the supply chain to ensure timely availability of corruption and for Manipulation of quotas and quality
quality and quantity of materials. It also reduces the specifications. (Rani BN, 2007)
procurement cost for them by eliminating the middlemen.
Building of relationships of trust with farmers through
company reputation rather than marketing gimmicks is
Stakeholders – Government – APMC Act
According to the government, the APMC Acts of different
crucial.
states had become a stumbling block for hypermarkets
who wish to deal with the farmer directly, and scale up
Rationale behind CF: CF can be seen as a less risky
operations. The Model APMC Act, sought to amend the
alternative to corporate farming. Further, in India,
APMC Act to permit private and corporate bodies to
supermarket chain growth including FDI in retail,
establish a marketing network for agriculture produce.
international trade and quality issues will help in the
(Business Standard, Nov 02, 2004) The APMC act
spread of CF across crops and regions. Contract Farming
permitted marketing of produce only through regulated
is now considered to be a corrective to market
markets, and no direct sale is permitted.
imperfections and serves a useful purpose in its own
Legal reform process for contract is being accelerated by
limited sphere. (Rani BN, 2007)
the Indian government with Model APMC Act, which now
permits setting up of private markets, selling of produce
Farmer Selection: Firms are inclined large farmers due of
by growers outside the APMCs (regulated markets),
their capacity to produce better quality crops using the
setting up of direct markets, specialized commodity
efficient and business-oriented farming methods, the large
specific markets, regulation and promotion of contract
volumes of produce which reduces the cost of collection
farming, provision for agencies and measures to promote
for the firm, their capacity to bear risk in case of crop
quality, standards, and alternative markets, and public-
failure, and various services provided by these large
private partnerships to facilitate more and better linkage
producers like transport, storage, etc. On the other hand,
between firms and farmers. The Model APMC Act has
being associated with smaller farmers gives access to
both mandatory and optional provisions in a model
cheaper labour, government incentives.
contract farming agreement wherein mandatory provisions
specify who can undertake contract farming activity,
Advantages: The key resource constraint ie land
contract specifications, liabilities, farmer asset indemnity,
availability can be met through contract farming. Also, it
and dispute resolution. The optional provisions are about
reduces the uncertainty in supply, with consistency in
farm practices, insurance, monitoring of crops, role of
quality and quantity. (Rani BN, 2007)
farmer bodies, and support to the contract farmers. It also
makes it mandatory to register contract farming activity
Problems: Main problems are the diversion of input
with a local authority. Further, futures trading has been
materials to other uses and the default of the farmer. Also,
permitted in 54 commodities (Landes and Gulati, 2004).
the farmer gets discontented due to reasons like one
So far a number of states have either amended their
sidedness of the contract, ill effects of technology give etc
respective APMC Acts in tune with APMC Model Act or
and wont be interested to continue. Land availability and
have started the process for the same.. Even the Central
socio-cultural constraints are also some things to worry
Government has adopted coercive methods to force State
about. (Rani BN, 2007)
governments to amend their APMC Acts.
Stake holders – Farmers Corporate farming
Contracts can provide farmers with access to a wide range
Corporate farming refers to direct ownership or leasing in
of managerial, technical and
of farmland by business organisations in order to produce
extension services that otherwise may be unobtainable.
for their captive processing requirements or for the open
market. When it is done for captive purposes, it is referred
Advantages: A lot of benefits like appropriate technology
to as captive farming as well, though most of the time, the
access, skill transfer, access to credit, access to reliable
two terms are interchangeably used (singh 2006)
markets come with the contract farming. It also gives the
Jamnagar Farms Pvt. Ltd. – Subsidiary of Reliance Industries
Jamnagar Farms, the 1700 acre agri-forestry, agri- horticulture farm
Corporate Farming Cases: set up in previously arid land near the RIL refinery, uses the
recycled wastewater from the refinery for irrigation purposes.
Though initially taken up as part of the plan to
allows only leasing of the land and not complete sale (a
improvement environment, the company has now become
variation of the land ceiling law).
a profitable proposition and has prepared a roadmap for
The fertility of land is degradable and there is always the
expanding farm production in other states.
risk of the corporate not doing enough to maintain the
Discussions are at an advanced stage for setting up such
fertility (especially towards the end of the lease). The
farms in Andhra Pradesh, Karnataka and Maharashtra.
farmer (or lesser) might be the loser in this case.
With the investment in Jamnagar having touched Rs 10
Corporate farming brings in various type of risks such as
crore during the past three to four years, sources said the
mismanagement, lack of understanding between the
foray in the agri sector was expected "to breakeven in
management and workers, neglect of field improvement
seven years with an expected return rate of 30 per cent''.
etc. In fact, the reasons attributed to the failure of
Apart from mango which will constitute the bulk of the
corporate farming in Iran are mismanagement due to lack
produce, 29 other products have been identified for the
of relevant experience, inflexible management, neglect, no
purpose. Jamnagar Farms currently owns Asia's biggest
contingency planning, under- capitalisation and poor
mango orchard spreading over 450 acres. (The Hindu,
labour relations.
March 18, 2008)
Tenancy
Field Fresh: A 50:50 venture by Bharti Enterprises
With the incidence of tenancy reforms, share of tenancy
and Rothschild:
decreased from 23.34% during the year 1952-53 to 10.7%
With the idea of establishing a R&D enabled farm, Bharti
in 1961-62 and then to 7.18% in 1982.Reduction in the
Enterprises in partnership with Rothschild acquired around
300 acres of land in Punjab. The focus is on growing fruits
and vegetables using the latest technology. Distribution of
fresh fruits and vegetables is done to the European Union,
Eastern Europe, South East Asia, Middle East and the CIS
countries. It has already sent the first consignment of
vegetables to the UK included okra, bitter gourd and chilli.
This venture has helped the local farmers raise their
monthly income. If we take the case of a family with two
acres of land leased out to Field Fresh, the rent from the
lease is Rs 30,000 per year (Rs 15,000 per year per acre).
Suppose two members from the family work for the
company, their income will be Rs 57,600 (at Rs 80 per day
per worker). Thus the over all income of the family works
out to be Rs 87,600. In the absence of such a farming
model the average gross output of such a farm in Punjab is Data Source: http://agcensus.nic.in/document/analysis01natasg.htm
Rs 50,000 (without any cost deduction).
(Singh, 2006) 2000-01 Agriculture Census Data of India
1
http://dolr.nic.in/WastelandStateArea.htm
Graph: The area and percentage of waste land plotted
state wise in India.
(Data Source: http://dolr.nic.in/WastelandStateArea.htm;
Department of Land resources)
From the graph we can see that the hilly states like Jammu
and Kashmir, Himachal Pradesh, Manipur, Sikkim,
Uttaranchal, Arunachal Pradesh etc have high percentage
of wasteland. This might be due to two major reasons. The
hilly terrain in these areas makes it very difficult to use
them for cultivation. Secondly, we observe that most of
these areas are near the country border. Regular presence
of army and war threats makes it impossible to cultivate
on this land. As far as the hilly areas not very close to the
border are concerned models similar to the tea plantations
done in the northern parts of West Bengal can be
introduced. Corporate can be invited to explore the
possibility of plantation farming in these areas.
The fertile areas of the Ganga basin like Punjab, UP, Bihar
and West Bengal have very low level of wastelands. Due
to the fertile nature of the land, these lands are widely used
for cultivation.
Comparison table
Parameter Private Farming Co-operative Farming Contract Farming Corporate Farming
Ownership Held by private farmer Held by private farmer Held by farmer Held by the company
Risk Sharing Entirely born by farmer Collectively born by Mostly by farmer as Entirely by the
group of farmers most contracts company
are one-sided
Ease of Credit Difficult among the 4 Slightly easier than Easier as contract can be Easier for the
alternatives private farming showed as collateral company as banks see
lesser risk
Capital Has to be infused by the Group of farmers rake in Depending on the Entirely infused by the
farmer completely money and invest contract terms , farmer, contracting firm
collectively firm invest
Farm –firm flow Many Intermediaries Same as pvt farming, but Very less/no middle men No intermediaries as
higher bargaining power between farmers and firm directly takes the
due to collectivity firm produce
Market Access Uncertain and difficult Better than private Reliable access, Fool proof access as
to get a reliable route farming due to higher assuming no default by farming is done by the
bargaining power the firm firm itself
Technology Relatively Can try new technology Access to new Employs latest
unsophisticated through collective funds technology inputs from technologies for higher
the firms productivity
Government In credit /seed inputs, in In credit /seed inputs, in In facilitating contracts, Leasing laws and
Role mandis and sale (MSP) mandis and sale (MSP) contract laws, credit facilitating firms‟
issuing entry
Tenancy laws Affect the leasing Affect the leasing Affect farmer leases Affect the firm
Sustainability Hard for marginal Relatively better than Short term in nature, Long term in nature,
farmer to remain private farmer, with affected by government affected by
profitable collective resources policies government policies
Social Effects No dramatic changes Unity, self sufficiency 1)Skewed contracts lead Indiscriminate
from the status quo of among the farmer to arm twisting of small corporate farming
the society community farmers. leads to the
2)Corporate might end suppression of smaller
up dictating what to players/farmers in the
grow and what to eat market
Economic Marginal farmer might Gives a lot of bargaining Farmers might become Concentration on
Effects end up in vicious debt power and a great boost to too dependent. Market power to few MNCs if
cycle endlessly the earnings Imperfections due to used indiscriminately.
one-sided contracts Good use of waste/
unutilized lands.
Environmental Fertility can be Fertility can be Fertility of lands might Fertility may be
Impact maintained if used maintained if used be squeezed out due to maintained, due to
judiciously judiciously myopic view of firms long term orientation
of firm
Politics Involved Have become a tool for Will be welcomed by all Government facing Might face a lot of
votes, affected by the the sections of the society opposition for APMC opposition for
wavering decisions of model act, brought out implementation
different governments for helping contracts