A LEADER’S GUIDE

TO DATA
ANALYTICS
A working knowledge of data science can help you lead with confidence.
KEY INSIGHTS
MANAGING WELL WITH DATA
ANALYTICS DOES NOT
REQUIRE A MATH GENIUS OR
A COMPUTER WIZARD;
INSTEAD, IT ONLY REQUIRES
“A WORKING KNOWLEDGE”
OF DATA SCIENCE.
WHAT DO YOU MEAN BY “WORKING
KNOWLEDGE of data science” ?
• This means being able to separate good data from bad.
• Knowing where precisely analytics can add value.
• It can help leaders turn analytics into genuine insight.
• It can also save them from making decisions based on
faulty assumptions.
A STEP BY STEP GUIDE ON:

HOW TO TURN
ANALYTICS INTO A
GENUIUNE INSIGHT
 • Think about the generation of data as
STEP 1: a strategic imperative.
• Analytics is not a separate business
START practice; it has to be integrated into
the business plan itself.
WITH
• Whatever a company chooses to
THE measure, the results will only be
PROBLEM useful if the data collection is done
with purpose.
STEP 2: • You cannot judge the quality of the
analytics if you don’t have a very
Understand clear idea of where the data came
from.
the Data- • Managers need to have a sixth sense
Generation for what they can actually learn from
data.
Process • It can help uncover the problem of
reverse causality
STEP 3: • Managers should use their knowledge
of the business to account for strange
Use Domain results.

Knowledge • Analytics is not simply a matter of

crunching numbers in a vacuum.
• Data scientists do not have all the
domain expertise that managers have.
STEP 4: • Deep learning is necessary

KNOW it-
Do not just
Think it
RELEVANCE TO A
MANAGER IN INDIA
Data science has become an essential business tool.
With access to incredible amounts of data—thanks to
advanced computing and the “Internet of things”—
Companies are now able to measure every aspect of
their operations in granular detail.

But many business leaders/ Managers, overwhelmed by this

constant blizzard of metrics, are hesitant to get involved in
what they see as a technical process.

THIS ATTITUDE NEEDS TO CHANGE!!

MAKING INFORMED/EFFECTIVE DECISIONS
Decision making in the
business world is being
revolutionized by data
science.
As big data and
analytics bring about
this revolution,
managers with a
working knowledge of
data science will have
an edge.
 Beyond being the gatekeepers of
their own analytics, managers
should ensure that this knowledge is
shared across their organization—a
disciplined, data-literate company is
one that is likely to learn fast and
add more value across the board.
THANK YOU!!
BY: TARANG JAIN