SALARY VS

COMMISSION
 SALARY VS COMMISSION
SALARY - MARKETING
◦ Marketer get fixed salary, no matter how much
they have done during the given point of time.
◦ Samsung pays its employees an average of
₹1,129,721 a year. They may be higher
management, software engineer, staff engineer
& etc.
COMMISSION - SALES
◦ Selling person get commission on the basis of
their selling proportion so they do hard core
sales to achieve target.
◦ Others gives respect on what they do and if
sales is not their or target is not achieved then
they will not get commission.
CAPITALIZING VS
GENERATION
 CAPITALIZING VS GENERATING
CAPITALIZING - SALES GENERATING – MARKETING
◦ Sales is about that converting leads which comes ◦ Marketing is about generating leads through
from marketing which add to the capital. marketing of campaigns which is done by the
◦ Samsung has a market capitalization of about company.
$260 billion USD as of May 2020, barely a ◦ So here customer comes to enquire about the
quarter the size of Apple’s product which he/she seeks interest.
◦ Samsung’s profit center is more evident. Its
mobile phones that are responsible for 45%
of the company earrings. Samsung might beat
Apple on market share for mobile phones, but
Apple happily sells fewer phones than Samsung.