Possible Solutions

 
 Repositioning the product:
 Change CafeRomas image appeal to a different mark segment.
 Pricing: Reduce the price 20% to 30% .
 Advertising:Develop a new advertising campaign.
 Own brand label products: Allow supermarket and
hypermarkets to sell CafeRoma under the supermarkets own
brands labels.
 New Product: Bring out an instant coffee or decaffeinated
product.
FINAL DECISION:

We think the better option for CafeRoma, it’s create a new

product with a better price and approachable to buy. Another
innovation strategy is to combine products, coffee with milk,
cappuccino, and also provide the service of offering instant
coffee at gas stations, supermarkets, fairs, they must leave the
brand in mind of consumers. Finally make a campaign for the
repositioning of the product.