VISUAL ADVERTISING

 The elements that make up visual advertising are imagery,

colors, fonts, composition, repetition, humor, and a basic
appeal to humanity. The more one can humanize an
advertisement, the more it will speak to the target
audience.
 When advertisers embark on using visual advertising, they
can make a huge impact, but they have to be very careful to
do it in the right way. One wrong image or placement can
make good intentions go wrong, and it can actually do
more harm than good for ythe advertising efforts.
 ROLE OF PICTURES IN ADVERTISING
Pictures help potential buyers visualise the product or service being
offered. Pictures capture attention better than a slogan or headline.
Pictures tell a thousand words, and advertising space is limited and
expensive! 
ROLE OF PICTURES IN ADVERTISING
ROLE OF PICTURES IN ADVERTISING
ROLE OF PICTURES IN ADVERTISING
 TYPOGRAPHY AND USE OF APPROPRIATE
FONTS

Typography can do everything from adding meaning to drawing

attention, and using it right can mean the difference between
mediocrity and stardom in the world of advertising.
TYPOGRAPHY AND USE OF APPROPRIATE
FONTS
TYPOGRAPHY AND USE OF APPROPRIATE
FONTS
TYPOGRAPHY AND USE OF APPROPRIATE
FONTS
 USE OF COLOURS IN ADVERTISING
Colors speak a language words just can’t replicate. That is, they
communicate with us on an emotional level and are thus more
effective at persuasion.
USE OF COLOURS IN ADVERTISING