Professional Documents
Culture Documents
CANVAS
SUBMITTED BY: GROUP 6
VAIBHAV GARG : PGMA1944
RAGHAV GUPTA : PGMA1924
ULHAS GARJE : PGMA1940
ADRIZA : PGMA1906
TANYA SHARMA : PGMA1939
CUSTOMER SEGMENTATION
GEOGRAPHIC:
REGION: DELHI
BEHAVIOURAL :
According to usage frequency and benefits needed
Customer jobs
PAINS :
• Not flexible
• Government policies regarding plastic ban
GAINS:
• Eco-friendly
• Edible
• Flavored and textured straws
Value proposition