POLITICAL ENVIRONMENT ECONOMIC

• Government food standards • Weak economic

• Local zoning climate growth
• General posture toward • Low unemployment
business regulation • Low inflation

TECHNOLOGICAL
• Improved information
technology
• More efficient
operating system
SOCIOCULTURAL
• Demographic shifts in
number of single adults
and dual-income families.
• Growing concerns about
health and nutrition

COMPETITORS SUPPLIERS

• Burger King CUSTOMERS • Coca-Cola

• Wendy’s • Wholesale
• Subway • Individual food
• Dairy Queen consumers processors
• Institutional • Packaging
REGULATORS customers manufactures
• Food and Drug STRATEGIC
Administration PARTNER
• Securities and Exchange • Wal-Mart
commission • Disney
• Environmental Protection • Foreign
Agency partners