JALGAON BRANCH OF WIRC OF-

THE INSTITUTE OF CHARTERED

ACCOUNTANTS OF INDIA

FAST FOOD
INDUSTRY BY: SHRUTI MANDORE
ITT BATCH 89
 INTRODUCTION
 Also known as “FAST FOOD RESTAURANT”
 Fast Food Cuisine
 Minimal Table Service
 Part of Restaurant Chain
 Franchise Operations
 CUISINE
Served in cartons, bags or plastic wrap
Highly Processed
Longer Holding Time
Consistency and Quality
Food Engineering
FAST FOOD MANIA
• Informed decisions
BENEFITS • Affordable
• Time Saving

• Rising Competition
ISSUES • Health Concern
• Legal Compliance

• Use of Data
PREDICTIVE
INSIGHTS Analytics
• Loyalty Programs
Why to
think?
Come With
Me…..
WELCOME TO THE WORLD
Of

McDonald’s !!
 INTRODUCTION
American Fast Food Company
Founder- Richard and Maurice McDonald

Headquartered at Chicago,Illinois
World’s Largest Restaurant Chain by Revenue

Serves 69 Million customers daily in over 100 countries

Ninth-highest Global Brand valuation
 HISTORY
1937: Global
1971: Opening of food stand “The Airdome”
Expansion
2003:
1940: Iconic
McDonald
“I’m Brothers
lovin it” campaign
rename it
launches
McDonald’s
1952: Goodness
2012: Golden Arches
with created
Smoothies

1961: All
2017: Rayday
Kroc buys outsections
breakfast McDonald
Brothers
2021: Led by CEO Chris Kempczinski
1963: Ronald McDonald character created
 VISION
To move with velocity to drive profitable growth and become an
even better McDonald’s serving more customers delicious food each
day around the world.

MISSION
McDonald's brand mission is to be our customers' favorite place
and way to eat and drink by continuously improving our operations
and enhancing customers' experience.
 PRODUCTS OFFERED
Beverages
Burgers
French Fries
Chicken and Sandwiches
Desserts and Shakes
Snacks and Slides
COMPETITors
 SWOT ANALYSIS
• Brand Value • Employee Pay
• Tasty Food • Lack of
• Quality and satisfaction
Health Control • Supply chain
STRENGTH WEAKNESS disruption

THREATS OPPORTUN
• Growing
ITIES • Online food
competition delivery
• Environment • Innovative
concern offers
SALES ANALYSIS
 MARKET SHARE
Market Share
OTHERS

BURGER KING
8% 3%
9% STARBUCKS

McDONALD's
51%
22 DUNKIN
% DONUTS

5% 3% C STORES

IHOP
 FUTURE PROSPECTS
• Plans to open 25-30 stores every year
• Expanding DRIVE THRU channels
• 4 AREAS- Planet, People, Restaurant and Food
• By 2023 launch nature positive programs
• By 2025 regenerate agricultural initiatives
• By 2030 eliminate deforestation from supply chains
• Reach Net Zero Emission by 2040
BUSINESS CARD
BALANCE SHEET
PROFIT & LOSS ACCOUNT
RATIO ANALYSIS
CUSTOMER FEEDBACK FORM

(MS ACCESS)
 SEE YOU
SOON AT
McDONALD’
s!

Click here
to order now!!!!